Marketing Specialist

KEY RESPONSIBILITIES

Paid Search and Digital Advertising

• Manage and optimize paid search, display, and retargeting campaigns across Google and other platforms to maximize ROI.
• Develop strategy and execution plans for paid initiatives, including audience segmentation, keyword selection, and creative development in collaboration with our content team.
• Optimize bids and performance for Pay-Per-Lead and referral programs on networks like G2 and Capterra.

Website Management

• Oversee the company websites (WordPress and Webflow) to ensure they are optimized for conversion, SEO, and B2B best practices.
• Manage site performance, perform regular updates, and work closely with the content team to enhance user experience and lead generation.

Marketing Automation and Lead Nurturing

• Utilize marketing automation tools (HubSpot) to nurture leads through the sales funnel, integrating efforts with CRM data.
• Collaborate with the sales team to ensure a seamless process for lead nurturing and follow-ups.

Content Collaboration and Amplification

• Collaborate with the content team to amplify digital distribution strategies for assets like whitepapers, blogs, webinars, and videos.
• Ensure marketing collateral is SEO-optimized and aligns with our audience’s needs and preferences.

Analytics and Reporting

• Track, analyze, and report on digital marketing KPIs, including website traffic, lead metrics, CPA, and conversions.
• Use Google Analytics and other tools to measure campaign effectiveness and report on ROI.

Marketing Campaign Development

• Develop and execute comprehensive multi-channel marketing campaigns, including social media, email, and digital advertising.
• Conduct market research to stay updated on trends, customer preferences, and competitor activity.
• Manage marketing budgets to optimize spending and resource allocation.

Additional Responsibilities

• Support content creation for digital channels using Adobe Creative Suite for promotional materials, social posts, and web updates.
• Ensure all website content is current and user-friendly on WordPress.
• Maintain product data accuracy on e-commerce platforms and collaborate on managing third-party marketplaces like Amazon.
• Regularly review our website for errors and ensure product information is accurate and consistent.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, with expertise in paid search, marketing automation, and website management.
• Proficiency in WordPress, Webflow, HubSpot, Google Analytics, and Adobe Creative Suite.
• Strong understanding of CRO, SEO, and B2B marketing best practices.
• Excellent analytical skills with a data-driven approach to campaign optimization.
• Strong communication skills and ability to work collaboratively with cross-functional teams.
• Experience with HTML, CSS, and e-commerce platforms is a plus.
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