Senior Manager, Brand and Content Marketing - Canada (Remote)

Description

Riipen is looking for an experienced Senior Brand and Content Manager to join our Marketing team and lead a team of content creators, researchers, and designers.

In this role, you will own Riipen’s brand and content strategy, ensuring we meet our marketing and sales goals with consistent and effective branding.

You will devise the concepts and strategies for Riipen from brand to demand and will monitor and measure copy and creative for performance and optimization.

You will be expected to implement your creative vision and exceptional copywriting, project management, and team leadership skills, and become the point of contact for any brand and content needs.

You and your team will create content from the ground up, collaborating with our sales team to understand their content needs and deliver high-quality, compelling content for a broad audience that includes higher-education leaders and educators, employers, and non-profit organizations.

Your work will directly impact learners, giving them access to the industry experience they need to find jobs they love!

This role is fully remote and open to candidates in Canada. Please note that the salary range is inclusive of bonus.

Key Responsibilities

• Develop and execute a content strategy that supports the company’s brand objectives and overall marketing and sales goals.
• Oversee the creation of high-quality content, including blogs, whitepapers, case studies, presentations, and sales collateral for academic, employer, and special project audiences.
• Collaborate closely with the sales team to identify content needs and create materials to support their efforts across academic, employer, and special project channels.
• Ensure all content is optimized for SEO, working with digital and SEO teams to enhance visibility and searchability.
• Manage content distribution across email marketing, social media, websites, and other channels, ensuring a consistent and cohesive message.
• Build and maintain a consistent brand voice across all content, ensuring alignment with brand tone, messaging, and visual identity.
• Analyze content performance metrics (e.g., engagement, traffic, conversions) and use data-driven insights to make adjustments that optimize results.
• Work with sales and marketing teams to ensure brand consistency and effectiveness in all materials, focusing on improving conversion rates and driving results.
• Lead, mentor, and manage a team of content creators, researchers, and designers, providing clear direction and fostering creativity and collaboration.
• Manage production timelines, ensuring timely delivery of content across teams and coordinating with external vendors when necessary.
• Stay current on industry trends and competitor strategies to continually improve the content strategy.

Skills, Knowledge and Expertise

You may be a good fit if you have :

• 5+ years of marketing experience within a creative function / agency
• 2+ years managing creative talent
• Hubspot, Google Analytics, Webflow, Asana, Canva, HTML experience (required)
• Experience writing for SEO (required)
• Exceptional copywriting skills for all marketing channels
• Some design experience and ability to design assets as needed
• Project management skills and experience using Asana
• Knowledge of email marketing, social media marketing, and content management
• Some creative skills and aptitude for oversight of creative direction and design
• Knowledge of PR and press and ability to write press releases, interview questionnaires, and other corporate communications

Bonus Points :

Experience in ed-tech

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.

If this role excites you, we look forward to receiving your application!

Benefits

Remote / travel working opportunities (when appropriate)

4 weeks of annual vacation

• Paid sick leave
• Extended Health and Dental benefits from your first day
• We will ensure you have a great work-from-home setup
• Learning & Development Stipend after 6 months of employment

We appreciate your interest and application. Only those applicants under consideration will be contacted.

Riipen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Conceptualized by Dana Stephenson and Dave Savory for their capstone entrepreneurship project at the University of Victoria, Riipen addressed an issue that they faced personally as learners the challenge of gaining relevant work experience, building a network of possible employers, and then demonstrating their skills to that network in order to find work that would help them start their careers.

They were facing the graduation conundrum You can’t get a job without experience, but you can’t get experience without a job.

Since inception in 2013, Riipen has expanded its reach internationally and has developed a state of the art technology platform that caters and provides significant competitive advantages for organizations and academic institutions while staying true to their original goal of supporting student development.

Riipen has enabled 193,000+ students at 590+ post-secondary institutions and training providers to partake in applied learning with 31,000+ companies.

All of this leads us to our mission : Eliminate Underemployment.