Job descriptionYOUR CHALLENGES The Sales Development Specialist plays a key role at the intersection of marketing and sales. Their goal is to convert leads generated by marketing initiatives into qualified sales opportunities for sales representatives, helping build a strong pipeline and directly contributing to revenue growth. YOUR RESPONSIBILITIES Ensure prompt and proactive follow-up of all inbound leads from the website, marketing campaigns, events, and other sources; Qualify prospects through discovery calls and targeted communications to assess their business needs, challenges, level of maturity, and purchase potential; Identify high value opportunities and recommend next steps to maximize conversion potential; Identify, contact, and qualify potential clients, in collaboration with the sales team, to initiate prospecting efforts and schedule meetings for sales representatives; Schedule relevant and well-prepared meetings for sales representatives, ensuring the quality and completeness of the information shared; Maintain complete, accurate, and up-to-date data in the CRM system (Salesforce) to support effective pipeline management and optimal opportunity follow up; Work closely with the marketing and sales teams to optimize lead quality, improve qualification processes, and support the continuous growth of the pipeline. Actively contribute to the continuous improvement of outreach scripts, qualification methods, and the overall prospect experience. YOUR SUCCESS METRICS Lead response and follow-up timeframes (24 hours); Number of contacts (600 contacts per month); Number of meetings scheduled (25 meetings per month); Quality of opportunities qualified and recognized as genuine by the sales representatives; Value of Net New business. WHAT WE'RE LOOKING FOR DEP or DEC in sales, marketing, or a related field; 1 to 3 years of experience in a similar role; Excellent communication skills, both written and verbal; Strong ability to quickly understand client business challenges and ask relevant questions; High level of organization, attention to detail, and ease with CRM tools; Results driven mindset, collaboration, and continuous improvement orientation; Bilingualism required, French and English spoken and written.
