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Digital and Content Strategist

Leo Burnett
Toronto, ON, CA
$40-$45 an hour (estimated)
Full-time

Job Description

Our growth in digital comes at a time where culture, technology have never been closer together. Gone are the days of best practices and benchmarks we’re barreling toward a new era of endless disruption.

This role isn’t for everyone. It’s for someone who refuses mediocrity and thrives at the mere thought of a challenge.

As a Digital Strategist, you’ll sit among a team of passionate, heartfelt, and bold digital experts who live in data and swim in culture.

And you’ll help us redefine what best in class digital really means.

Your responsibilities

  • Lead end-to-end strategy for digital and social projects for multiple clients
  • Instruct research and data teams to uncover new findings and morph them into insights
  • Develop intellectual and compelling strategy documents & content frameworks that shift the way people think
  • Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
  • Collaborate with cross-agency teams to find new & better ways of working
  • Live on the cusp of culture articulate trends & changes in behaviour to develop POVs
  • Support and mentor junior team members

Qualifications

Experience you’ll have

3+ years of strategy experience across a holistic digital portfolio (social, content, web, email, OLA, OLV, Amazon, etc.

leveraging both paid, earned, and owned tactics

  • Extensive work within key digital platforms, including Meta Business Manager, TikTok, Google Analytics, Google Adwords, Salesforce (Braze considered an asset)
  • Ability to build digital ecosystems, consumer journeys, content matricies, and A / B testing plans
  • Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership

You are an ideal candidate if you :

  • Are curious by nature : you’re interested how things work and why they work that way
  • Have the spiciest take in the room (we want people who think differently than we do)
  • Are creatively driven and think of data as a vehicle to unlocking new opportunities
  • Have strong written and presentation skills
  • Set high quality standards of work for yourself and aim to get every detail right
  • Relentlessly want to improve and grow
  • Have a bias for action

Candidate Education :

  • Undergraduate Degree (Marketing, Business, Public Relations / Communications, Psychology) or other related degrees considered an asset
  • 30+ days ago
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