Director of Social Media

Equinox Fitness Club
Old Toronto, ON, Canada
$170K-$185K a year
Full-time
We are sorry. The job offer you are looking for is no longer available.

Director of Social Media

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands.

We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it.

In addition to Equinox, our other brands, Blink, SoulCycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life.

Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE

We are passionate about high performance living and we practice what we preach investing time in our own health and fitness.

We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo.

We sweat the details . We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.

We are obsessed with what’s new, what’s now, what’s next . Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior.

We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

Equinox is seeking a digital and social trendsetter at the forefront of what is now, new, and next in new technology, emerging platforms, pop culture, and everything in between to lead on overall social approach and user behavior, formulate strategies to execute the content strategy, and develop and execute innovative campaigns to drive the strategy and brand engagement in social channels.

RESPONSIBILITIES

  • Craft and communicate a compelling editorial and storytelling vision aligned with the organization's marketing objectives, with a special focus on Equinox's brand identity.
  • Develop and execute digital, social, and influencer strategies to amplify followership and engagement across relevant platforms.
  • Innovate owned and earned media strategies, rooted in profound consumer insights and brand strategy, particularly emphasizing Instagram and TikTok acceleration.
  • Collaborate closely with stakeholders to define resonant content pillars and messaging frameworks.
  • Establish an efficient editorial structure to seamlessly integrate content creation efforts, ensuring alignment with brand guidelines.
  • Lead owned social and earned media channel strategies and content plans, prioritizing Instagram and TikTok.
  • Implement a comprehensive content strategy leveraging Instagram and TikTok to meet business objectives and boost brand visibility.
  • Foster content capabilities within the team, ensuring the consistent production of high-quality, brand-aligned content.
  • Manage the social media content calendar, setting targets and timelines for key initiatives and content production.
  • Track, analyze, and report on social content performance, optimizing strategy based on top-performing content.
  • Utilize data-driven models for content topic validation and optimization, leveraging advanced tools for real-time insights.
  • Stay abreast of industry trends and emerging technologies to drive continuous content innovation.
  • Collaborate with cross-functional teams to develop compelling visual experiences resonating with the target audience.
  • Lead consumer marketing social media efforts, executing campaigns and creator activations.
  • Generate weekly reports, tracking customer feedback and industry trends to inform strategic decisions and optimize social initiatives.
  • Ensure seamless integration of social media with PR activities to amplify brand messaging and visibility.
  • Manage relationships with social media platforms and agency partners, optimizing performance and exploring new opportunities.
  • Collaborate with PR & Influencer strategy to enhance earned media, nurturing relationships with key stakeholders to bolster brand visibility and credibility.
  • Oversee budgets and coordinate with creative partners for efficient resource allocation and project execution.
  • Partner closely with Brand Strategy teams for campaign planning and execution, leveraging social media for awareness and conversion.
  • Analyze campaign data and performance metrics, identifying optimization opportunities and informing future strategies.
  • Mentor and develop team members across social media, communications, and content creation, fostering collaboration and providing ongoing feedback and development opportunities.

Qualifications

  • Minimum of 10 years of progressive experience in social media, content creation, or communications within luxury, lifestyle, hospitality, or leading brand sectors, demonstrating expertise in social media strategy.
  • Proven success in developing and executing earned media strategies that significantly enhance brand growth and engagement.
  • Strong leadership abilities, inspiring cross-functional teams in a dynamic, fast-paced environment.
  • Advanced understanding of social media platforms, digital marketing techniques, and emerging trends.
  • Analytical prowess to interpret data and insights, driving informed strategic decisions.
  • Exceptional communication skills, capable of articulating clear visions and strategies.
  • Flexibility and adaptability to navigate evolving industry landscapes and consumer behaviors.
  • Excellent communication and collaboration skills.

Pay transparency : Min $170,000 Max $185,000

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE :

  • We offer competitive salary, benefits, and industry leading commission opportunities for club employees.
  • Complimentary Club membership.
  • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop.

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements.

Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https : / / careers.equinox.com /

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

J-18808-Ljbffr

30+ days ago
Related jobs
PwC
Toronto, Ontario

The National Director of Social Media will also monitor and analyze the performance and impact of our social media campaigns and provide insights and recommendations to optimize our brand awareness, reputation, and engagement. We are looking for a National Director of Social Media to join the MC&S t...

Loving Life Now
Toronto, Ontario
Remote

Minimumof 5 years of professional experience either working for yourselfor with a reputable company. Familiarity withthe basic functionality of major social media apps (FacebookInstagram and LinkedIn). Seeking motivated Passionate Individual WithSocial Media MarketingExperience. Learn and implement ...

Parliament of Canada
Toronto, Ontario

Manage and provide continuous improvement to the social media strategy on platforms such as Facebook, Instagram, X and other social media accounts;. Create and execute external communications such as social media content, press releases, Members’ news, website news, blog, mailers, articles, email up...

Media.Monks
Canada

As an Account Director, you will partner closely with the team’s senior leadership, client marketing partners, and internal marketing teams to support successful social media marketing initiatives. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record numb...

Royal Bank of Canada
Toronto, Ontario

The purpose of this job is to support the advancement of the bank's environmental and social risk data management, analysis and disclosure capabilities and the integration of environmental & social risk data into our risk management framework. As part of the Environmental & Social Risk Analy...

Other
Toronto, Ontario

Associate Director of Media Planning & Strategy, to join our team as soon as availability allows. Leading and managing the media planning component of key client relationships and ultimately responsible for proactively making media recommendations on an ongoing basis to hit client KPI’s. Leading the...

City of Toronto
Toronto, Ontario

Reporting to the General Manager, Employment & Social Services, the Director, Employment and Social Services will have oversight of key portfolios supporting program delivery, including strategic and operational policy, business intelligence and analysis and privacy and access. Skilled in change man...

Critical Mass
Toronto, Ontario

Must have experience across a variety of paid social targeting types, inclusive of custom audiences. Work directly with vendors in the social space to advance and optimize all aspects of the managed campaigns in the space. Develop, reinforce, and provide oversight of critical team processes needed f...

Foresters Financial
Toronto, Ontario

Solid understanding of communications/marketing tactics with a vertical in audience segmentation, email and text marketing. Working closely with the Team Lead you will support the development, planning and implementation of marketing campaigns, including but not limited to:. Establish and validate i...

The Brand Power Company
Toronto, Ontario

Things you're gonna like doing: Execute social media strategies, guidelines, best practices, promotional campaigns, day-to-day activities and creation of content while optimizing and monetizing the brand’s presence on IG, and other relevant social media platforms Participate in deploying socia...