B2B Marketing Manager

Working with one of the top financial clients this role calls for a B2B Marketing Manager who will be responsible for providing advice and supporting the marketing objectives of assigned business segments;

maintaining an understanding of the business / group to produce effective and integrated marketing solutions. This candidate will create, develop, and execute marketing plans that are consistent with brand standards and align with strategic objectives.

Responsibilities :

• Developing Go-To-Market strategies to support clients for energy-transition portfolio
• Activating sponsorships, exhibiting at sponsorship events, and identifying keynote speakers for panel discussions,
• Assisting the Events and Conference team to facilitate client lending conferences.
• Ad Hoc content creation writing email campaigns etc
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Helps determine business priorities and the best sequence for execution.
• Conducts independent analysis and assessment to optimize campaigns or resolve strategic issues.
• Breaks down strategic problems, and data analyses to provide insights and recommendations.
• Monitors and tracks performance and address any issues.
• Designs and produces regular and ad-hoc reports and dashboards.
• Provides input into the planning and implementation of operational programs.
• Coordinates budgets and reporting to track actual results vs budget.
• Integrates information from multiple sources to enable more efficient processes, enhanced analysis and / or streamlined reporting.
• Leads / participates in the design, implementation, and management of core business / group processes.
• Acts as the day-to-day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.
• Develops and implements short- and long-term plans / strategies, activation plans, schedules, budgets, communications, and tactical plans, as required.
• Monitors progress against milestones and recommends and implements adjustments as necessary to meet business objectives.
• Oversees / coordinates the development and distribution of marketing solutions per assigned channels / media for campaigns, partnerships, and special events / conferences.
• Develops and maintains relationships with internal / external partners to include vendors and suppliers.
• Identifies emerging issues and trends to inform decision-making.
• Focus is primarily on business / group within the client may have broader, enterprise-wide focus.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.

Desired Skill Set :

• 5 years of relevant experience in corporate communications or a marketing environment preferably B2B, financial services, professional services, or public sector.
• Post-secondary degree in B2B Marketing and communications space.
• Exceptional written and verbal communication skills, with extensive experience dealing with senior decision makers, possessing the ability to effectively influence.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Advanced experience in developing Marketing and Customer Communications plans, required.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem-solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.
• Project management skills In-depth.

Nice To Have :

• Advertising and / or creative agency experience
• Post-secondary degree / certification in communications, project management or B2B marketing
• Experience in sustainability or emissions footprinting

BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.