Content writing
- Test and maximize the usage of new technology (AI software) and tools to create SEO-rich content at scale.
- Responsible for growing the organic pipeline by writing engaging content that is optimized for key search terms in order to drive qualified traffic to our website.
Website optimization
- Focus on website optimization to improve visitor experience and conversion rates for our target audience.
- Become an internal expert in our website theme and the HubSpot CMS.
- Analyze website traffic and user behavior to make data-driven decisions for optimizing our website visitors’ experience.
- Develop and implement A / B testing strategies to optimize website performance, user engagement, and conversion rates.
- Prepare monthly reporting on website performance, analyzing key metrics and providing actionable insights to enhance online strategies.
Other responsibilities
- Support our Digital Marketing lead on the execution of our paid ad campaigns and other digital marketing initiatives.
- Stay updated with the latest trends and best practices in digital marketing, including social media, paid advertising, and content marketing.
- Other duties as may be assigned from time to time
Qualifications :
- Strong aptitude for learning, testing, and maximizing usage of new technology and tools.
- Excellent writing skills with a keen eye for detail and creativity.
- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Search Console, and other SEO tools.
- Strong analytical skills and ability to interpret complex data to optimize marketing strategies.
- Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams.
- Familiarity with A / B testing and conversion rate optimization techniques.
- Knowledge of website development is an asset.
- 5 years of experience in digital marketing.
- A degree or diploma in marketing or a related field.
What We Offer :
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and supportive team environment.
- Access to cutting-edge tools and technologies.
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