Sr. Manager, MarTech & Data Intelligence

Allgemeine Angaben

Bewerbungsfrist

30-Sep-2024

Standort

TELUS Harbour Toronto

Land

Kanada

Work Style

Remote

Jobbeschreibung

About TELUS International

TELUS International focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions.

With over 70,000 team members and supporting 50+ languages in thirty(30) Countries across North and Central America, Europe, Africa and Asia, TELUS International empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking and a caring culture that puts customers first.

The company's solutions cover customer experience, digital transformation, IT lifecycle, advisory and digital consulting, risk and back-office support.

Fueling any stage of company growth, TELUS International partners with some of the world’s most disruptive brands from fast-growing tech, financial services, fintech, gaming, travel & hospitality and healthcare industries.

Learn more at : telusinternational.com .

As the Sr. Manager of MarTech & Data Intelligence, you will be the architect of our digital marketing tech stack and data strategy.

Your mission will be to ensure that our MarTech stack and data analytics capabilities are not just state-of-the-art but also perfectly aligned with our business objectives, driving growth and enhancing customer experience through data-driven insights and technology.

Job Description

Analyzes key business priorities and brings insight to develop and implement a holistic MarTech and Data Intelligence strategy that integrates our marketing technologies with advanced data analytics to drive business growth

Oversee the assessment, selection, and deployment of AdTech and MarTech systems, including but not limited to ad servers, GMP, programmatic ads, social Media, CRM systems, marketing automation(MA) platforms, consumer data platform (CDP), business intelligence platforms and analytics tools

Drive our AdTech / MarTech stack strategy and architecture - manage, recommend, build, integrate and maintain a best-in-class technology stack that enables our modern marketing capabilities.

Monitor AdTech / MarTech operations, data flow and quality and reviewing effectiveness & utilization of the technology.

Handle vendor relations and agreements, negotiate terms and costs, and keep up-to-date with industry movements and breakthrough technologies.

Spearhead the integration and application of marketing technologies to optimize operational efficiency and boost the effectiveness of marketing campaigns.

Build & lead a team of Data Engineers, Data Scientists, Marketing Automation providing guidance, mentorship, and support to 3-4 direct reports primarily in North America with the potential to extend to other geographies to build & manage the technical architecture, roadmap & operations

Provide on-going strategic direction to the Global Digital Marketing service delivery pillars and align executive reporting with strategic direction, helping the firm embed its KPI initiatives into our global digital marketing execution (e.

i. Visit / Lead to Cash, Digital KPIs, CLVs etc.)

Build an MMM model establishing best in class practices for data collection, data centralization, data processing, data analysis & activation

Lead the development of business cases to support the strategic direction, identify strategic opportunities and drive related business cases with the segments

Collaborate with risk, compliance, security and legal on digital marketing data privacy program Lead and adopt best practices in the industry to make the firm a leading source of digital advancements

Help to define the future state operating model of the Marketing campaign execution team to drive the production of more personalized campaigns at scale through the use of modern technology working with Growth Marketing Manager.

Qualifications

Bachelor’s degree in Marketing, Business, Data Science, or a related field; advanced degrees or certifications in marketing technology, data analytics, or similar fields are highly desirable.

8+ years of experience in leading MarTech and / or data analytics initiatives, with a solid track record in digital marketing and data-driven strategies.

Profound knowledge of the latest MarTech solutions, data analytics tools, and technologies, including experience with CRM systems, marketing automation platforms, CDPs, data visualization tools, and AI / machine learning applications.

Exceptional analytical and strategic thinking skills, with the ability to translate complex data into actionable business insights.

Demonstrated leadership in managing cross-functional teams and projects, fostering collaboration, innovation, and a data-informed culture.

Excellent communication and stakeholder management skills, capable of articulating technical concepts to non-technical audiences and influencing decision-making processes.

Agile and adaptive mindset, with the resilience to navigate the rapidly evolving landscapes of digital marketing and data analytics.

Bonus points for :

Proven track record of driving user acquisition, activation, retention, or revenue growth through growth marketing practices.

Experience building MMM model

Experience in Marketing & Sales Operations

Experience with Account Based Marketing

Location : Remote - Canada

Remote - Canada

TELUS International Values :

TELUS International recognizes and embraces the importance of values in our ever-changing workplace. To be successful, all candidates must demonstrate behaviours that are reflective of our values :

We passionately put our customers and communities first.

We embrace change and innovate courageously.

We grow together through spirited teamwork.

At TELUS International, we are committed to diversity and equitable access to employment opportunities based on ability.

Zusätzliche Stellenbeschreibung

EEO Statement

At TELUS International, we enable customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first.

TELUS International is the global arm of TELUS Corporation, one of the largest telecommunications service providers in Canada.

We deliver contact center and business process outsourcing (BPO) solutions to some of the world's largest corporations in the consumer electronics, finance, telecommunications and utilities sectors.

With global call center delivery capabilities, our multi-shore, multi-language programs offer safe, secure infrastructure, value-based pricing, skills-based resources and exceptional customer service - all backed by TELUS, our multi-billion dollar telecommunications parent.

Equal Opportunity Employer

At TELUS International, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace.

All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.

Ref Number

Req 00134809