Direct-to-Consumer CRM Manager, Bell Media

Req Id : 414632

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.

If you're ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms.

We're looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

Summary

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms.

We're looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

The direct-to-consumer (DTC) team plays a key role in growing Bell Media's direct-to-consumer brands and services, including Crave and TSN Direct.

We are looking for a self-starting individual to join the DTC team in the role of DTC CRM Manager. The successful candidate will work alongside a team consisting of CRM, lifecycle and offers strategists, specialist and planners.

Key Responsibilities

• Setting the strategic direction and implementation of end-to-end lifecycle marketing initiatives for subscribers of Bell Medias direct to consumer brands and services
• Work with our consumer marketing and analytics teams to understand subscriber behaviour, help design data driven campaigns and conduct experiments to drive trial to paid conversion, engagement, retention and upsell
• Review campaign performance and analyze data from various sources to identify impact on subscriber activity, behaviours.

Leverage data to optimize future communications and strategies

• Working closely across the organization with stakeholders in marketing, programming, finance, legal, and insights teams.
• Strong attention to detail and a demonstrated ability to produce and sustain campaign excellence with speed and agility.

Critical Qualifications

• Bachelors degree or higher in Business, Marketing or related fields or equivalent work experience
• 3+ years experience in CRM / customer communication
• Strong analytical skills and a track record of developing and implementing email marketing campaigns
• Verbal and written communication / presentation skills
• Demonstrated ability to manage short and long-term deadlines, and to balance multiple priorities
• Strong understanding of key elements of onboarding, engagement and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation and the metrics impacted
• Able to digest ambiguous data sets and environments, leveraging critical insights to deliver value to subscribers
• Experience with marketing automation technology and email marketing tools (ex. Braze, Acoustic, etc.) and other tools / languages (ex.

HTML / CSS etc.) an asset

• Strong executional talents, able to multi-task and execute quickly to allow for continual iteration and problem solving under tight deadlines
• Self-motivated and a team player who will collaborate with other Bell Media teams
• Strong attention to detail to review creative, test campaigns, and implement legal and studio regulations across all campaigns.
• Highly organized and able to plan and oversee campaign calendar, multiple projects, and take account of individual brand requirements of partner studios for Crave
• Bilingualism is an asset (English and French)

EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information :

Position Type : Management

Job Status : Regular - Full Time

Job Location : Canada : Ontario : Toronto

Work Arrangement : Hybrid