Marketing Analyst

We are looking for a highly organized and self-motivated Marketing Campaign Project Coordinator to support the development and delivery of direct marketing campaigns for credit card products.

This role plays a pivotal part in managing workflow, deliverables, and creative direction in partnership with external marketing agencies, media companies, and production suppliers.

The Marketing Campaign Project Coordinator will collaborate closely with internal cross-functional teams to implement strategies, manage campaign execution, and ensure timely and high-quality delivery of all campaign assets.

This is a fast-paced, dynamic role with significant visibility to senior leaders.

Advantages

• Work on major credit card marketing initiatives with executive oversight, providing visibility and the chance to influence revenue generation.
• Manage creative processes, work with external agencies, and collaborate with cross-functional teams, developing a diverse skill set.
• Build strong relationships with senior internal and external stakeholders, gaining insights across product development and customer engagement.
• Lead and provide direction to external agencies, influence marketing strategies, and shape creative content

Responsibilities

• Deliver marketing campaigns aligned with strategic business objectives, ensuring they meet revenue targets and stay within the allocated marketing budget.
• Collaborate with internal teams and external vendors (agencies, media companies, and production suppliers) to ensure seamless campaign development and execution.
• Oversee the entire workflow of marketing campaign projects, ensuring all deadlines and deliverables are met.

Support the Director and Senior Director in the creation and execution of strategic marketing plans for credit card products.

• Act as a subject matter expert on competitive insights and market trends to inform campaign development and targeting.
• Manage the creative development process, ensuring all campaign assets are on-brand and meet legal and compliance requirements.
• Develop and maintain processes to streamline campaign execution and increase efficiency.
• Coordinate and prioritize multiple projects simultaneously, managing expectations and deadlines to ensure on-time delivery.
• Proactively identify opportunities to improve workflows, creative processes, and campaign performance.

Qualifications

• Minimum 3+ years of experience managing creative and marketing communications processes, particularly in direct and interactive media.
• Proven experience in financial services marketing, with a strong understanding of retail banking products (credit cards experience is preferred).
• Strong background in email marketing and producing client-facing communications.
• Experience managing budgets and ensuring campaign costs are within approved estimates.
• Undergraduate degree in Marketing, Communications, or a related field.

Summary

This is a fast-paced, collaborative team with a diverse mix of personalities and skill sets. The immediate team consists of 9 people, plus the manager, all working together within a larger marketing department.

You will be joining a supportive environment where your contributions are valued and the success of the team is celebrated.

Please know only qualified candidates will be considered.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees.

In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary / gender non-conforming;

Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle.

We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.

ca to ensure their ability to fully participate in the interview process.