Our client is a Meta advertising agency built around paid growth for e-commerce and personal brands, including some built around well known public figures. The team has grown from around 10 to 20 people over the past year and expects to double again in 2026.
This role splits evenly across three connected pieces of the account: creative strategy, Meta ads management, and client communication, each carrying roughly a third of the job. You will research what an audience actually responds to, turn that research into ad creative and copy, manage the campaigns that run it, and explain the results to the client in plain terms.
Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
Build persona profiles and identify the angles that will resonate with each audience
Write hooks, scripts, and body copy that drive engagement and conversions
Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
Set up and manage Meta ad campaigns, from audience targeting to budget allocation
Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why
Translate performance data into recommendations the client can act on
Lead client meetings, set the agenda, and keep documentation current between calls
Strong copywriting, the kind that reads like it was written for the person scrolling, not for the client
A habit of studying ads while scrolling and reverse-engineering what makes a campaign work
Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL
Comfort driving your own projects: telling us what you are doing, why, and how you would solve a roadblock if one comes up
Confidence leading client relationships and strategy conversations, not just supporting them
Competitive base compensation plus performance-based incentives; compensation based on experience, share your target range
Remote-first, flexible scheduling; you do not need to be based in New York, just somewhere in PST, CST, or EST
Direct work with premium e-commerce and personal brands, including some built around public figures with large audiences
A team culture built on entrepreneurial initiative, currently around 20 people and growing after doubling in the past year
Creative Strategist | Paid Social for E-comm & Personal Brands | Remote (US) • Calgary, Alberta, Canada
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