Consultant, MarTech Implementation

Description

The MarTech Implementation Consultant is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment.

You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements / dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties.

The MarTech Implementation Consultant will drive efficiencies across the organization and set best practices for all business units.

They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement.

The implementation consultant will work collaboratively with various stakeholders from digital marketing, optimization, IT, and external providers to deliver best-in-class tagging solution guidance, data integration, and digital analytics governance.

S / he will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Key Accountabilities :

• Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System Adobe Launch) for the new / existing web properties.
• Work closely with business analysts to define implementation requirements, Functional / Tagging Specification Documents and maintain documentation on processes of implementation.

Collaborate with IT on continuous development work and closely align initiatives on our web properties.

• Develop, customize, and troubleshoot events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.
• Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
• Conducting A / B tests, and experience targeting on various web pages to optimize and personalize the user’s web experience through Adobe Target and recommend changes that enable stakeholders to make appropriate strategic decisions.
• Look for cutting-edge best practices in digital analytics enablement such as event-driven data layer standardization, Adobe MarTech integration, etc.

Job Requirements (Education, Experience, Knowledge, Skills, and Competencies) :

• Undergraduate degree in engineering, computer science, or IT-related field
• At least 3 years of experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.
• Strong JavaScript, XML, HTML, CSS, and computer programming concepts
• Advanced knowledge of dynamic tagging solutions (Adobe Launch / DTM, Google Tag Manager)
• Hands-on experience in event-driven data layer implementation for Adobe Analytics
• Hands-on experience creating and maintaining SDR implementations.
• Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)
• Self-motivated team player with a strategic mindset
• Strong organizational, communications, and time management skills

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better.

With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States.

We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions.

At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers.

At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.

4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under 945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$70,350.00 CAD - $117,250.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location.

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education / training.

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption / surrogacy and wellness benefits, and employee / family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.