Senior Product Manager (Public Website)

Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking.

Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us.

You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

We are a big (and growing!) family. Overall we serve more than 370,000 people across Canada through Equitable Bank, Canada's Challenger Bank, and have been around for more than 50 years.

Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than 5 million members.

Together we have over $100 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives.

Our EQ Bank platform ( eqbank.ca ) has been named the top Schedule I Bank in Canada on the Forbes World's Best Banks 2023, 2022, and 2021 lists.

Our website is our store it's where customers and users (both prospective and current) interact with our brand, learn about our products, and take the first step to signing up and this role is critical in establishing and managing our strategy to optimize performance to help achieve EQ Bank’s brand love & customer growth ambitions.

We're looking for a Senior Product Manager to partner with Marketing, CX & Senior Management. The Senior Product Manager will establish the strategy and roadmap to increase on-site engagement & grow conversion (application to become a customer) on eqbank.ca .

About You

• 4+ years demonstrated track record of developing, and building successful strategy, roadmaps and successful digital products
• Strong problem solver with ability to influence and inspire a cross-functional team to reach ambitious goals
• Familiarity and expertise with consumer technology
• Familiarity with user experience & design principles, specifically for digital interactions
• Proven strategic leadership experience and ability to initiate and execute projects
• Strong verbal and written communication skills with the ability to engage and influence stakeholders at different levels in the organization.
• You have a curious and experimental mindset to drive innovation amidst uncertainty.
• Excellent organizational and analytical skills with strong attention to detail.

About the Work

• Build and manage the product roadmap for eqbank.ca leveraging a deep understanding of our users, brand, & products to improve on-site experience & increase conversion to support EQ Bank’s growth ambitions.
• Partner with marketing & analytics, define goals and KPIs to measure success of the roadmap. Report on metrics that ladder up to overall OKRs.
• Collaborate with your engineering and design leads, manage the end-to-end product lifecycle including user research, sprint planning and prioritization, sprint execution, retros and our release process.
• Define product requirements, user stories, and acceptance criteria, ensuring clear and effective communication to development teams.
• Collaborate with cross-functional teams, including brand / marketing, CX, analytics, design, UX / UI, product, & engineering to deliver best in class user experience and conversion.
• Lead website conversion optimization & testing strategy including user testing, A / B testing and data analysis. Create sound hypotheses for feature, content & design changes to enhance website effectiveness and the own testing plan.

Share results cross functionally and use learnings / insights to inform ongoing optimizations.

• Lead end to end execution of roadmap initiatives & website tests. Manage the backlog including prioritization for greatest impact, grooming, writing requirements and generally keeping the design & development team unblocked and running efficiently.
• Develop and implement strategies to improve organic search rankings, drive search traffic, and conversions using SEO or partnerships with external sources of user traffic.
• Identify content gaps and conduct competitor research to target content opportunities.
• Execute keyword research and on-page optimization with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etc.
• Assist with implementation of SEO fields and content migration to new CMS as needed.
• Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance including overall effectiveness of design / feature enhancements & tests, make recommendations and share insights with key stakeholders.
• Working with the contact centre to ensure smooth operations and low deflected call volume.
• Managing various vendor relationships, particularly in regards to APIs and integrations.
• Working with legal, compliance, fraud, etc. to ensure protection of Equitable, and especially our customers.

What we offer For full-time permanent roles

Competitive discretionary bonus

Market leading RRSP match program

Medical, dental, vision, life, and disability benefits

Employee Share Purchase Plan

Maternity / Parental top-up while you care for your little one

Generous vacation policy, personal days and even a moving day

Virtual events to connect with your fellow colleagues

Annual professional development allowance and a comprehensive Career Development program

A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 351 King Street East, Toronto, ON.

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives.

In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond.

All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire.

While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!

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