Senior Marketing Manager

Victoria Newitt Recruitment has been retained byour 'Client" to search for a Senior Marketing Manager .

Our 'Client' is the largest production equipment rental company in Canada, specializing in film and TV. They are growing fast and have doubled in the last 2 years, with plans to continue the growth

The opportunity :

The Marketing Team is looking for a customer-centric marketing professional to join them in the role of Marketing Lead .

Responsibilities :

• Support and participate in the development and implementation of the corporate strategy
• Oversee development and execution of annual integrated marketing plan
• Oversee national brand communications, including internal communications, PR, social, web, email and paid advertising campaigns through traditional and digital platforms
• Oversee all branding updates including updating and maintenance of graphic standards and branded assets library
• Support planning and production of creative content, including photoshoots, video production, web development and other branded communications
• Collaborate with Director of Strategic Partnerships on planning and execution of client acquisition and retention programs supporting the industry and film community
• Lead cross-functional working groups to increase alignment between Marketing, Sales, Digital, Operations and the senior leadership team
• Partner with Sunbelt Marketing, external agencies, senior leadership and cross-functional teams to drive marketing strategy implementation and alignment within the organization
• Train, mentor, and coach the marketing team and support the hiring and onboarding of new Digital Marketing Manager as needed
• Provide thought leadership and strategic recommendations to senior leadership as needed
• Maintain excellent relationships with leaders across all business units to ensure accuracy, consistency and relevancy of all marketing initiatives and branded content

Experience required :

• 7+ years of marketing experience, including 3+ years of people management and 2+ years working within a B2B sales organization
• Bachelor’s degree in Marketing, Communications, or Business Administration
• Experience working with Salesforce, Salesforce Marketing Cloud, or Pardot
• Strategic leader with proven experience leading integrated tactical campaigns
• Customer-centric marketer with deep understanding of marketing principals and best practices
• Strong communicator with excellent relationships management and project management skills
• Solutions focused creative problem-solver and highly adaptable to changing work environments
• Exceptional organization skills, good judgement, with ability to meet short deadlines
• Strong people manager with proven ability to grow and mentor a junior team

If this position suits your skills and experience, we want to talk to you!

Please apply by submitting your resume and a covering letter outlining why you are a suitable candidate for this exciting role.