About Kanvi Kanvi Homes is a fully integrated design-build firm based in Edmonton, AB. We specialize in delivering innovative architecture and modern aesthetics while providing an exceptional client experience throughout the home building process.
By constantly challenging the status quo in design, using cutting-edge technologies, and evolving our product standards, we have earned a trusted reputation in the industry.
Your OpportunityAs the Brand and Growth Marketing Manager, the successful candidate will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, lead generation, and customer acquisition.
You will play a pivotal role in shaping our brand identity, crafting compelling marketing campaigns, and leveraging various channels to reach and engage our target audience effectively.
Our ideal candidate will have an exceptional ability to connect with the business, product, and customers and will be essential in driving our mission forward.
To succeed at Kanvi Homes in this position, you must be collaborative, energetic, personable, well poised, highly organized, hard working, and passionate in the space.
You are also friendly and collaborative, an effective communicator, and stellar project manager. You need to balance the creative and the analytical.
You will be accountable for the results generated from your work and creating exceptional business development and marketing campaigns to increase awareness and drive sales.
Brand Strategy Development : Define and refine our brand positioning, messaging, and voice to resonate with our target market.
Develop brand guidelines and ensure consistent brand representation across all marketing channels and touchpoints.Collaborate with internal teams to integrate brand strategies into product development, customer experience, and business operations.
Marketing Campaign Management : Plan, execute, and optimize multi-channel marketing campaigns to drive brand visibility and generate leads.
Utilize digital marketing channels such as social media, email marketing, SEO, PPC, and content marketing to achieve campaign objectives.
Monitor campaign performance, analyze key metrics, and provide actionable insights to improve ROI and drive continuous improvement.
Content Creation and Storytelling : Create engaging and persuasive content including blog posts, articles, videos, infographics, and more to communicate our brand story and showcase our expertise.
Develop content calendars, manage content distribution, and collaborate with internal and external stakeholders to ensure content alignment with brand objectives.
Lead Generation and Conversion : Implement lead generation strategies to attract and capture qualified leads through targeted campaigns, landing pages, and lead nurturing tactics.
Building / strengthening relationships with our existing clients and realtor partners through personalized engagement programs such as ambassador / affiliate programs.
Work closely with sales teams to optimize lead handoff processes, track lead conversion rates, and implement strategies to improve conversion rates and sales pipeline efficiency.
Market Research and Competitive Analysis : Conduct market research, customer surveys, and competitor analysis to identify market trends, customer preferences, and competitive positioning.
Use insights gathered to refine marketing strategies, identify growth opportunities, and make data-driven decisions to enhance market competitiveness.
Other : Own the annual marketing plan and budget to required to support the brand and growth marketing strategyBe the voice of Kanvi across all social media platforms and accelerate all social channel growth.
Your QualificationsBachelor's degree in marketing, communications, business administration, or related field (MBA or relevant certifications a plus).
Proven experience (5+ years) in brand management, growth marketing, or related roles, preferably within the real estate, construction, or home building industry.
Strong understanding of digital marketing tools and platforms (Google Analytics, CRM systems, social media management tools, etc.
Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven recommendations.Creative mindset with a passion for storytelling, design aesthetics, and brand development.
Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Excellent communication, collaboration, and leadership skills to work effectively with cross-functional teams and external partners.
Outstanding interpersonal skills, a professional demeanor, and a high level of confidence in the workplace.Experience in HubSpot or equivalent CRM, and website platforms a plus, but not required.
Experience in the home building or real estate industry is a plus, but not required.Your Compensation : Base plus variable.
Market competitive, based on experience.Your Benefits : Comprehensive health and dental benefit plan Paid time offBirthday's offCasual DressOn-site gymOn-site parkingCompany EventsPaid learning programsAPPLY NOW!To apply, please forward your resume and cover letter in confidence to : farhan@kanvihomes.
com Please indicate Brand and Growth Marketing Manager" in the subject line.For more information on our company, please visit our website at www.kanvihomes.com
Sr. Marketing Manager, Food & Beverage/Cosmetics & Personal Care
Marketing Manager is responsible for managing the Americas content team and will work closely with Americas field marketing. You will partner with both field marketing and sales to focus your efforts on lead generation and brand awareness for Centric solutions. This role is responsible for the strat...
Digital Marketing - Client Account Manager
You will be nurturing client relationships, becoming a trusted advisor and ensuring the communication and campaign delivery is flawlessCoordinate and develop tasks, priorities, deliverables, and timelines with team stakeholders (internal and client) on a daily basis. We need marketing unicorns to li...
Sr. Marketing Manager, Food & Beverage/Cosmetics & Personal Care
Marketing Manager is responsible for managing the Americas content team and will work closely with Americas field marketing. You will partner with both field marketing and sales to focus your efforts on lead generation and brand awareness for Centric solutions. This role is responsible for the strat...
online marketing manager
Develop marketing and communication plans. Conduct online marketing, E-commerce and Website promotions. Computer and technology knowledge. ...
Strategy & Integrated Planning Manager – Marketing & Customer Experience
You will work closely with senior leadership and subject matter experts across the organization to progress their strategy and plans to maximize impact and return on investment. You will act as a trusted advisor, embed market intelligence in strategy and planning processes, and work in both an indiv...
Marketing & Communications Manager
Reporting to the Manager, Strategic Initiatives, the Marketing & Communications Manager is responsible for developing and executing communication strategies aligned with the district's objectives and brand identity. Develop and implement communication strategies for both internal and external audien...
Sr. Marketing Manager, Wireless Acquisition Programs & Strategy
Your mandate is to strategize how we acquire new mobility customers and expand our existing customer base through outbound, inbound and digital tactics. Our team is on a growth journey and the owner of the acquisition campaign strategy is a highly visible role and critical to the success of our busi...
Sales And Marketing Manager Required In Canada
Achieves marketing and sales operational objectives by contributing marketing and sales information. Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees. Meets marketing and sales financial objectives by forecasting requirements and preparing ...
marketing manager
Plan and control budget and expenditures. Assist in the preparation of brochures, reports, newsletters and other material. Initiate and maintain contact with the media. Gather, research and prepare communications material. ...
Marketing and Communications Manager
As the Jubilees’ Marketing and Communications Manager, you will collaborate, design and execute internal communications and external marketing initiatives to serve our clients and patrons. The Society is led by a Board of Directors with representatives from across Alberta and works with th...