National Director of Social Media

Description

SummaryPwC Canada’s Marketing, Communications and Sales (MC&S) is a centralized support function and covers all aspects of Marketing, Communications, PR / Media Management, and Sales Enablement.

The prime area of focus for the MC&S function is to support the development and implementation of the firm’s go-to market strategy and to ensure;

we innovate every day, we are inclusive by default, we deliver impact with purpose and we tell stories that inspire.

We are looking for a National Director of Social Media to join the MC&S team who will be responsible for developing and executing the social media strategy for PwC Canada.

The ideal candidate will be a strategic and experienced social media professional and will oversee the creation and distribution of engaging and relevant content across various platforms.

The National Director of Social Media will also monitor and analyze the performance and impact of our social media campaigns and provide insights and recommendations to optimize our brand awareness, reputation, and engagement

Meaningful work you’ll be part of

As National Director of Social Media , you’llwork as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency.

Responsibilities include but are not limited to :

Build a strategy that unlocks the business value of social media in marketing, communications, and the commercial side of professional services, with and know how to measure its value

Build a strategy to produce modern content, and oversee its creation & syndication on social media channels

Build social campaigns that are aligned with the buyer journey, fully integrated with all other marketing channels, so that our efforts are not siloed and are building synergy across various campaigns and channels.

Manage and work with the Social Media Team, Social Advertising, and Content Creators

Oversee and manage key programs, and lead partnerships with enterprise partners such as technology agencies and social media platforms

Responsible for overseeing the value and impact of campaigns and activities - capturing, analyzing, and developing recommendations based on multiple data sets.

Proactively seek new channels to market and innovate to engage with our audience in different ways.

Working with teams to develop timely, relevant, and engaging content for key audiences.

Bringing curiosity and challenge and capturing best practice so that experience, information, and knowledge are shared across the wider comms. and marketing teams.

Working closely with the other teams to access additional expertise and knowledge

Being a role model for sharing and collaboration, creating a positive team spirit across the MC&Scommunity

Research and identify the latest trends, best practices, and innovations in the social media landscape, and incorporate them into the social media strategy and content.

Monitor and measure the performance and effectiveness of social media campaigns, using various tools and metrics, such as impressions, reach, engagement, clicks, conversions, and sentiment.

Analyze and report on the social media data and insights and provide actionable recommendations to improve the social media strategy and tactics.

Experiences and skills you’ll use to solve

Bachelor's degree in marketing, communications, journalism, or related field.

A commercial approach, understanding how social media activity translates to business outcomes.

Excellent communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer, and team level.

Proven track record in content development and a sound understanding of multi-channel marketing techniques (ideally within professional services or related sectors).

Strong analytical ability, with experience of capturing, analyzing, and developing recommendations based upon complex ROI data sets.

The ability to implement both strategic and tactical initiatives, and to manage multiple projects.

Creative and innovative approach.

Ability to generate credibility and respect at senior levels.

Self-starter able to work effectively as part of a team.

A sound business understanding as well as being commercially and risk aware.

An eye for emerging trends and a curious mind.

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes.

This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life.

Learn more about our Application Process and Total Rewards Package at :

The most connected firm through activity based working

PwC Canada is committed to cultivating an inclusive, hybrid work environment - one that is collaborative, supportive and productive.

We work in-person and virtually, as is best suited for our clients, teams and people. We want you to be intentional with your work, how you do it and where it’s done.

PwC offices are hubs of connectivity and learning. We strongly encourage our people to prioritise in-person work, whether it’s in the office or at a client site.

This means we expect you to be in-person (either with clients or in the office) at least half of your time. We know that hybrid work is all about balance, and capturing the benefits of in-person work is essential to your growth at the firm.

Exact expectations for your team can be discussed with your interviewer.

Education

Degrees / Field of Study required : Degrees / Field of Study preferred :

Certifications

Required Skills

Optional Skills

Desired Languages

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong.

We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.

To learn more about inclusion and diversity at PwC Canada : . Be a part of The New Equation.Chez PwC Canada, notre atout le plus précieux, c’est notre personnel.

Et c’est en apprenant les uns des autres que nous devenons plus forts. Nous avons à cœur de créer une communauté équitable et inclusive de professionnels de la résolution de problèmes, dans laquelle chacun se sent vraiment à sa place.

Nous savons que l’expérience peut prendre diverses formes et, pour nous, donner confiance au public et résoudre des problèmes importants n’est possible que si notre milieu de travail reflète la diversité de la société dans laquelle nous vivons.

Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi.

Pour en savoir plus sur l’inclusion et la diversité chez PwC Canada : . Faites partie de La Nouvelle équation.