Position Details
What You Will Do
External event and sponsorship planning, promotion, and execution
Work collaboratively with Marketing, Business Development, and other stakeholders to establish annual broker and customer event marketing plans
Lead the planning of Echelon’s annual broker loyalty retreat (K budget)
Develop detailed project plans to ensure that all event-related deadlines are captured and met
Research, source, and manage various vendors to fulfill event and budget requirements
Book venues, catering, arrange transportation, accommodations, and convention registrations
Coordinate the timely development of collateral and promotional items for events
Work with IT and / or external vendors to meet audio / video requirements
Provide event consulting support to select brokers
Work with Graphic Designer and Marketing to plan and execute promotions related to events
Lead the creation of event dashboards to capture value of each event, and guide future event investments, calculating brand exposure, and business development KPI’s
Seek new sponsorship opportunities to promote Echelon’s brand with key stakeholder groups, evaluating opportunities and capturing their potential ROI / brand exposure
Develop the annual sponsorships budget, facilitate the contract and payment process, and track all sponsorship expenses
Capture and track sponsorship benefits and opportunities, and develop and execute plans to optimize exposure of each sponsorship
Manage promotional opportunities for all sponsorships. Ensure that all branded collateral and promotional items are provided for events, and that they are accurate and on-brand.
Liaise with communications and content team to fulfill sponsorship-related editorial and PR opportunities
Work collaboratively with members of the communications team and other internal stakeholders to establish an annual internal events plan
Provide consultation, resources and best practices to internal teams to support the planning of select team events and retreats
Create an annual budget and plan for Echelon’s promotional branded giveaways
Order all promotional items, liaising with approved promotional vendors
Maintain contracts and manage the performance of all promotional item vendors
Who You Are
University degree in Marketing or related field
2 years of previous event planning and execution experience
Demonstrated experience in managing large scale marketing projects
Insurance and / or B2B marketing experience
Superior internal / external partner relationship management ability
Comfortable working with budgets
Ability to manage conflicting demands and thrive in an environment of changing priorities
French language proficiency would be an asset
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