Sales & Marketing Coordinator

Position OverviewWe are looking for a highly organized individual to join a young, fun, and rapidly growing IT service company by assisting the Business Development Team in two (2) key areas : 1. Sales Coordination (25%) :

• Ensure all sales opportunities are accurate and properly tracked in HubSpot
• Help advance sales opportunities through the sales pipeline stages by consistently following up and keeping the BD Team organized
• Qualify new leads using phone script
• Book initial first time (face-to-face) appointments with new prospects
• Send information out to prospect for a smooth network audit & business assessment
• Assist in preparing presentations and prepping office for prospect pitches
• Input won deals from HubSpot into ConnectWise
• Facilitate sales-to-service hand-off from BD Team to Information Services Team
• Format Word, Excel, and PowerPoint documents to Keeran’s brand standards

2. Marketing Coordination (75%) :

• Work with marketing company to build and manage inbound marketing, demand generation, and marketing automation for web leads via HubSpot
• Report qualified vs. unqualified marketing leads to SEO / SEM company weekly (organic vs. PPC)
• Help refine website copy according to SEO / SEM company’s suggestions and best practices
• Create content for weekly blogs, monthly newsletters, and quarterly eBooks
• Create drip marketing email follow ups, phone calls, and events / meetings
• Work with telemarketing company to scout list data for accuracy, # of computer users, and current IT provider; as well as provide bi-weekly reporting on qualified leads· Create and coordinate a calendar of sales events like an open house party, lunch n learns, movie theater rental, trade shows, webinars, etc.

for top of mind awareness· Work with key vendors and marketing company to develop targeted campaigns and create email blasts for account-based marketing

• Work with marketing company to refine client touch pieces such as SWAG, Follow Up materials, and Client Onboarding Kit
• Scan and categorize business cards for executing relevant marketing campaigns

Peripheral Job Functions· Manage social mediao Facebooko Instagramo Twittero LinkedIn profileso Google reviews

• Create network diagrams in Visio based on input from Information Services Team
• Research key line-of-business applications for specific verticals / industries
• Format and prep RFP responses based on input from Information Services Team

Professional Qualifications· Sales, Marketing, and / or Communications background (education and / or experience)· Administration background (education and / or experience)Personal Attributes· Highly organized· An ability to work independently with minimal supervision· Strong and effective oral and written communicator · The ability to work under pressure and to prioritize work effectively· Proficient knowledge of formatting Microsoft Word, Microsoft Excel, and Microsoft PowerPoint documents· Knowledge of (or ability to quickly learn) Microsoft Visio· An acceptance of, and commitment to work according to, the organization’s policy