Performance Marketing Specialist

Performance Marketing Specialist Canadian Down & Feather Company is looking for a Performance Marketing Specialist to develop, execute, and optimize all programmatic media campaigns.

The ideal candidate is experienced, but open-minded and flexible to manage campaigns in ways that may differ from commonly accepted best practices and norms.

Canadian Down & Feather Company is a Canadian manufacturer of down, feather, and down alternative bedding products. We are a digital-first company that endeavors to provide the best product and customer experience.

The Performance Marketing Specialist is responsible for : Campaign Development : · Planning data-driven paid media campaigns across multiple markets according to company goals and brand guidelines.

• Planning for launches and testing in new markets.· Working collaboratively with internal e-commerce and marketing teams, as well as external partners to identify opportunities, develop roadmaps, and design campaigns that align with brand strategy and support a seamless experience across channels.
• Ensuring the brand is represented well and consistently across all platforms.· Preparing to launch ad hoc strategic campaigns in response to consumer trends and market changes.
• Remaining ahead of the curve, with a pulse on the latest trends in digital marketing and advertising. Campaign Execution and Management : · Performing day-to-day maintenance and monitoring of ongoing campaigns.
• Troubleshooting issues with campaign delivery, display, functionality, or reporting.· Working within allocated budgets, scaling spend accordingly.

Testing and Optimization : · Striving for continuous performance improvement.· Developing and implement testing strategies, including creative, copy and keyword testing, audience segmentation, and retargeting strategies.

Using A / B testing to confirm hypotheses.· Optimizing for the ideal ROAS, a positive ROI, and the generation of cost-effective, high quality leads.

Analytics and Reporting : · Defining and measuring KPI’s.· Building and automating dashboards and reporting to monitor performance.

Compiling, integrating, and analyzing data from multiple sources to identify trends and opportunities.· Ensuring data integrity and proper tracking, tagging and attribution.

A successful Performance Marketing Specialist : · Has hands-on performance marketing experience in an in-house or agency setting for CPG companies.

• Has in-platform Google AdWords and Amazon Ads experience.· Has experience with PPC campaign execution, reporting and day-to-day optimization (search, display, social).
• Has strong organization and record-keeping skills.· Understands best SEO practices, especially as they relate to supporting the success of paid campaigns.
• Has a strong grasp of web analytics, A / B testing, metrics-driven marketing, and SEM.· Is proactive and self-motivated.
• Is attentive to detail and can multitask in a fast-paced environment with a sense of urgency.· Has excellent verbal and written communication skills to effectively synthesize and articulate findings, hypotheses, and rationales.
• Has strong quantitative analysis skills. The Performance Marketing Specialist will be poised for growth after : · Driving a positive ROI and demonstrating good financial performance.
• Demonstrating the ability to develop the infrastructure and framework to continue building the department. · Gaining experience working in other departments including manufacturing, shipping, and customer service.
• Prioritizing working in-office whenever possible.· Demonstrating an extensive understanding of the company, products, people, industry and competitive landscape.
• Demonstrating an understanding of, but irreverence toward traditionally accepted best practices and norms. · Demonstrating critical and out-of-the-box thinking skills, curiosity, and open-mindedness.

About CDFC : We offer health care benefits and 24 / 7 access to our Employee Assistance ProgramWe are a rapidly expanding company with room to grow! We’ve been ranked as one of Canada’s fastest growing companies each year for the last 6 years.

We value personal development and offer the opportunity to learn new things and follow your interests and curiosity.We are committed to consumer education and total transparency about our products and processes.

We are committed to ethical sourcing, sustainability and social responsibility and strive for continuous improvement in these initiatives.

We value creativity and fresh ideas. We offer a supportive, collaborative environment for testing new concepts and innovating.