Job Details
Description
Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.
Make an impact with our Creative Marketing team as a Written Communications Specialist. This diverse team of professionals thinks outside the box to develop creative and innovative marketing programs.
As a trusted advisor, you’ll produce exceptional marketing solutions, from concept to production, and you’ll collaborate on campaigns that promote, protect and position MNP’s brand.
MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada.
Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.
Responsibilities
- Write, edit, and format copy for online and print communications, advertising, promotional collateral, video, and social media
- Develop and manage a consistent written voice for the firm, ensuring all communications adhere to MNP’s brand standards
- Support national and regional marketing managers by producing assets that align with communications best practices and MNP’s strategic marketing objectives
- Collaborate with designers, our digital production team and other stakeholders to provide value-added insight on messaging and creative strategy
- Understand the nuances of voice and content for different regions, services, and industry groups
- Conduct interviews and research to ensure content is accurate and current
- Work closely with digital marketing specialists to build search-optimized content (SEO)
- Maintain awareness of the Canadian Press Style and Institute of Chartered Accountants of Canada standards and stipulations for rules in advertising
- Maintain competitive industry knowledge
- Contribute to the development of new ideas and approaches to improve work processes
Skills and Experience
- Bachelor’s degree in communications, journalism, marketing, English, or creative writing
- 3 to 5 years of written communication experience
- Strong understanding of journalistic best practices and marketing principles
- Fluency with Microsoft Office Suite
- The following would be considered an asset : Professional services or agency experienceBilingual proficiency in English and FrenchDemonstrated experience developing thought leadership content (e.
g., SEO articles, instructional articles, white papers, etc.)Awareness and understanding of generative AI
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