Job Description
As a Media Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes.
You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.
Responsibilities
- Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
- A firm understanding of marketing objectives and strategies, the human product relationship, and human-media relationship
- Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
- Campaign maintenance : ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
- Utilization and knowledge of syndicated media, research, and other data resources
- Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
- Present plans to the client brand group, with assistance of Supervisor / Manager
- Maintain strong relationships with media suppliers and stay abreast of market conditions
- Work closely with external agency partners
- Active participation in account status meetings, both internal and external
- Develop / assist with development of POVs
- Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
- Attendance and active participant in mandatory training sessions
Qualifications
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- 1-3 years in Media
- experience in acquisition campaigns from start to finish
- Independently planning a campaign
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
- Demonstrates critical thinking and problem solving abilities
- Strong presentation skills
- Strong analytical abilities and proficiency in math
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems, PRISMA and MS Excel, Word and PowerPoint.
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