Senior Campaign & Partnerships Specialist (12-month Contract)

IT’S ENTHUSIASM THAT MOVES PEOPLE.

SHARE YOUR PASSION.

At BMW, our marketing teams are constantly developing moving communications to reflect the special nature of our products and brand.

And everyone has a role to play in shaping the next chapters in our pioneering story. So whether you're passionate about analysing insights and data, developing new marketing strategies or creating innovative campaigns that capture our unique brand spirit, you’re sure to find an exciting challenge with us.

Fostering a culture where everyone feels empowered, rewarded and supported is the driving force behind our success.

The MINI Campaign Planning Specialist’s role is responsible for helping to plan, execute, and evaluate our CoW. In addition, this role will own a piece of the Tier 2 tactical dealer advertising group campaign planning which is made up of 50% dealer funds and 50% NSC funds.

This role will also develop MINI Canada’s brand partnership programs, and events.

Specific responsibilities include :

• Plan and execute all Tier 1 brand and product campaigns. Work closely with National Manager, and creative and media agencies of record to develop annual Statement of Work (SOW) and then project manages roll-out in the market.
• Support planning annual Tier 2 DAG budget, media plan, and monthly campaigns including special events like Private Sales.

Organize monthly reporting calls / meetings to regularly assess performance.

• Act as a key liason between media and creative agencies of record and key point of contact in terms of contracts, SOWs, 3rd party audits, etc.
• Plans and rolls out MINI’s brand partnership portfolio in Canada; including, but not limited to contracts, offer alignment and being the key contact person for brand partners within MINI.
• Oversee the planning and execution of prospect and owner events.
• Support and / or lead roll-out of existing or new digital / virtual experiences as the market for these continues to develop.
• Shared responsibility for meeting / exceeding lead generation target numbers on an annual basis.
• Additional responsibilities include budget management and Intern mentorship.

Qualifications

• Bachelor’s Degree
• 2-3 years relevant Marketing experience
• Media planning experience
• Excellent communication skills,
• Organization / project management capabilities,
• Stakeholder management

Benefits of working at BMW Group Canada include :

• An award-winning culture.
• Cutting edge of innovation and creativity.
• Flexible working models.
• Highly competitive compensation.
• World-class office space.
• Enjoy fresh meals in our amazing fully staffed and subsidized onsite cafeteria.
• Energize at our fully loaded coffee / tea bar.

We encourage interested candidates who may legally work in Canada to apply for the role. Our organization follows a hybrid work structure.

To be eligible for this role, candidates are expected to work from our Head Office in Richmond Hill, Ontario three times in a week.

BMW Group Canada is committed to attracting and retaining a diverse team of associates and creating an inclusive environment.

BMW Group Canada does not discriminate against applicants based on race, national or ethnic origin, colour, religion, sex, sexual orientation, gender identity, or disability or any other status or condition protected by applicable federal, provincial or territorial law.

BMW has an accommodation process in place that provides accommodations for employees with disabilities. Accommodations for disabilities in relation to the job selection process are available upon request.

If you require a specific accommodation because of a disability or a medical need, or you would like to learn more about our Accessibility policies, provide feedback or request documentation, please contact