AEP Campaign v8 Lead.

Job Description

Key Responsibilities :

• Design, build, and execute multi-channel marketing campaigns using Adobe Campaign Classic.
• Manage the end-to-end campaign process, including audience segmentation, email creation, deployment, and reporting.
• Collaborate with marketing, creative, and data teams to ensure campaigns are aligned with business objectives and customer insights.
• Maintain and manage the customer database within Adobe Campaign Classic, ensuring data accuracy and integrity.
• Develop and implement audience segmentation strategies to deliver personalized messaging across various channels.
• Perform data imports, ETL processes, and data enrichment activities to enhance campaign targeting.
• Set up and manage automated workflows, recurring campaigns, and triggered communications.
• Continuously monitor and optimize campaign performance through A / B testing, metrics analysis, and customer feedback.
• Identify opportunities for process improvements and implement best practices for campaign management.
• Integrate Adobe Campaign Classic with other marketing tools (e.g., Adobe Analytics, Adobe Experience Manager) and third-party platforms.
• Work closely with IT and data teams to troubleshoot issues and ensure smooth data flows and platform performance.
• Provide training and support to internal teams on Adobe Campaign Classic functionalities and capabilities.
• Generate detailed campaign performance reports, highlighting key metrics, insights, and recommendations.
• Analyze campaign data to understand customer behavior and inform future marketing strategies.
• Present findings to stakeholders, offering actionable insights for improving engagement and ROI. Qualifications : Education : Bachelor’s degree in Marketing, Computer Science, Data Science, or a related field.
• Experience : 5+ years of experience working with Adobe Campaign Classic (ACC) in a similar role. Hands-on experience managing complex, multi-channel marketing campaigns.

Strong background in database management, audience segmentation, and marketing automation.

Skills : Proficient in using Adobe Campaign Classic for campaign management and automation. Strong understanding of email marketing best practices, deliverability, and compliance (e.

g., GDPR, CAN-SPAM). Excellent analytical skills with experience in reporting and data analysis. Ability to work collaboratively across teams and manage multiple projects simultaneously.

Strong communication and presentation skills.

Certifications (Preferred) : Adobe Certified Expert - Adobe Campaign Classic

Requirements

Experience (Years) : 8-10 Essential Skills : Hands-on working experience architecting Guidewire ClaimCenter solutions, including customization and integration.

Guidewire certification is a plus.Other technologies of interest : Guidewire Cloud, Salesforce CRM, legacy modernization, and AWS.

Proven knowledge & architecture experience in, architecture (digital / digital marketing / micro / macro / monolithic services, APIs), application integration, service-oriented architecture, event-driven architecture, application architecture, distributed architecture, data architecture and modelling.

Proven experience with modelling languages & techniques. Can quickly comprehend the functions and capabilities of new technologies.

Can understand the long-term ("big picture") and short-term perspectives of situations. Strong technical background (platforms, languages, protocols, frameworks, open source, etc.

Experience with architecture frameworks (TOGAF) & architecture certifications a plus.Experience in engaging and supporting claims teams and understanding their day-to-day operations in the P&C insurance space.

Open and clear connect with the business, telecom, infrastructure, security, audit, vendors, and software engineering. Driven by challenges and results.

Organized, proactive and a motivation for change.Knowledge on security standard methodologies and understand the impacts it can have on a business.

Comfortable working in a constantly evolving technological environment.An excellent teammate who demonstrates leadership.

Comfortable speaking with all levels of the organization and different audiences.