Job Title : Social MediaMarketing Specialist
Location : VancouverBC
Department : Marketing
ReportsTo : Marketing Manager
Job Type : FullTime
Job Overview : The SocialMedia Marketing Specialist will be responsible for developing andimplementing our social media strategy to increase our onlinepresence and improve our marketing and sales efforts.
You will beworking closely with the Marketing and Sales departments.
KeyResponsibilities :
- Develop implement and manage our social mediastrategy.
- Define the most important socialmedia KPIs.
- Manage and oversee social mediacontent.
- Measure the success of every socialmedia campaign.
- Use social media marketingtools such as Buffer Hootsuite etc.
- Attendeducational conferences.
- Work with copywritersand designers to ensure content is informative andappealing.
- Collaborate with Marketing Salesand Product Development teams.
- Monitor SEO anduser engagement and suggest content optimization.
- Communicate with industry professionals and influencersvia social media to create a strong network.
- Provide constructive feedback.
Requirements andSkills :
- Social MediaStrategist using social media for brand awareness andimpressions.
- Excellent knowledge of FacebookTwitter LinkedIn Pinterest Instagram Google and other social mediabest practices.
- Understanding of SEO and webtraffic metrics.
- Experience with doingaudience and buyer persona research.
- Goodunderstanding of social media KPIs.
- Familiarity with web design and publishing.
- Excellent multitasking skills.
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