Senior Social Media Manager

Senior Social Media Manager

Our client is a marketing agency based in Toronto that specializes in Community Management, Content Strategy & Development, Influencer Marketing, Paid Media, Web Design & Development, SEO, Paid Search and more!

At this agency, a Senior Social Media Manager will be responsible for client management of the biggest accounts within their portfolio, content development, social media calendars, reports, newsletters, and leading the growth of client accounts.

This is an exciting position at a fast-moving agency that is focused on delivering best-in-class programs and being leaders in the digital space.

TEAM MEMBER TRAITS

PERSONAL CHARACTERISTICS

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful, and competitive
• Open-minded, inclusive, and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has a meticulous follow-up
• A passion for learning and improving
• A natural problem solver that identifies solutions
• Sense of humor
• Ability to think quickly and learn fast
• Is a team player but also knows how to work independently

ABILITIES & SKILLS

• Has at least 4+ years of experience managing and growing social media accounts such as Instagram, Facebook, Twitter, TikTok, LinkedIn, and YouTube
• Proven track-record of planning and managing media campaigns and clearly communicating progress and results
• Experience with creating and writing content for social media in a B2C or B2B company
• Has experience in social content ideation and the ability to recommend and implement organic growth strategies
• Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to campaigns
• Expertise in measuring and reporting on the effectiveness of social media campaigns
• Has experience with Hootsuite or similar social media management platform
• Experience with Canva, Adobe Photoshop, Adobe Suite, or other programs
• Has experience with Mailchimp or similar email management platforms
• Has experience with Google Suite
• Superior written and verbal communication
• Works well with others
• Excellent to have : Experience or understanding of Influencer Marketing, Paid Advertising (Facebook and Google), Google Analytics, and SEO
• Preferred : experience within an agency environment, or on the brand side

EXPERIENCE

• A post-secondary degree or diploma in a relevant field of study
• Looking for an individual with a passion and skill for digital marketing & social media

KEY RESPONSIBILITIES

The nature of agency life requires you to think and work outside the box, and contribute to a variety of projects. The right candidate will embrace the diversity of their environment, and view it as an opportunity to learn.

Internal Management

• Work cross-functionally with other team members to organize creative assets
• Develop brand themes and hashtags that can be reused as a common thread across client profiles
• Lead the development of social media calendars and content production for clients
• Lead the development of e-mail newsletters for clients
• Continuous social listening and monitoring of client accounts
• Be a supportive mentor to the social department and contribute to ongoing team support

Reporting & Client Management

• Develop standard monthly marketing reports
• Support Account Managers in monthly review meetings as required
• Propose and highlight strategic recommendations
• Participate in the upsell of services (where beneficial to the client)

New Client Setups

• Lead the development of new client accounts
• Support setting up accounts within our software
• A meticulous eye for detail across all campaign creative
• Strategize and produce media by working alongside designers and other social media managers
• Support coordination of photoshoot / video shoot with the Accounts team

QUALIFICATIONS

• Graduate of College or University
• Proficient with social media platforms
• A keen eye for design, and familiarity with software design tools
• Ability to use / have familiarity with Hootsuite or similar scheduling platforms
• Ability to use / have familiarity with Mailchimp or similar newsletter platforms
• Excellent written / oral communication skills and email etiquette
• Excellent research and data assimilation

EXCELLENT TO HAVE

• Vehicle and Drivers License
• Project Management experience
• Agency or brand experience
• WordPress skills
• Email marketing skills
• Photoshop skills
• Google and / or Facebook ads certification

COMPENSATION

• This position will have a variable compensation based on the skills and experience of the successful candidate
• The company offers full benefits after the probationary period
• The company offers a monthly stipend that can be used for cellphone or internet costs.
• 4 weeks vacation + extended holidays

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