Manager, Performance Marketing & Media (B2C)

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https : / / isarta.com / jobs / ?utm source IND&job 100813

Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences.

Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel.

Come help us transform everyday travel into extraordinary experiences.

ABOUT THE ROLE :

We are looking for a Manager, Performance Marketing & Media to join our team for a permanent position.

The Manager, Performance & Growth Media will be responsible for paid media buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

In this growth-focused role, you will be media buying and planning across a suite of paid media channels, with a focus on programmatic display, video, and social platforms.

The objective is to drive awareness, traffic and revenue growth across all Loyalty program Partner portfolios under your management.

Reporting to the Senior Manager, Performance Marketing, the person will be responsible for :

• Prepare MDG campaign media plan, leveraging experience across Partners for optimal channel selection, targeting strategy and maximize overall effectiveness
• Media Buying : Hands-on media campaign setup across multiple digital paid media channels (including social, programmatic display and video) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded.
• Use of first and third-party data and segmentation to reach desired target audiences is an important part of this function.
• You also will work with agencies (SEM, Affiliate) to share, support and grow performance for your Partners.
• Frequent monitoring & optimization and post-campaign analysis of campaign media performance to maximize campaign revenue and improve budget efficiency.
• Ongoing responsibility for identifying growth opportunities across new / existing media channels and targeting tactics for Partners under management.
• Financial Management : Working with the dedicated media specialist, maintain oversight of day-to-day budget and financial management activity for campaigns across multiple media channels

YOU ARE SOMEONE WITH :

• 3-4 years hands-on experience with paid digital media channel campaign buying and planning, setup, ongoing optimization, measurement & testing.
• Candidates should have experience with a selection of programmatic display and social media platforms (including Facebook / Instagram, TikTok, and Influencer / Creator media)
• Some experience with affiliate and Search marketing is a bonus.
• Experience working with mid-size clients and as a part of media teams in growth mode
• Bachelor's degree in marketing or related field.
• Experience leveraging first and / or third-party data sets to effectively target media audiences, combined with broader media targeting sets.
• A demonstrated ability to develop, track and improve key performance metrics, including Return on Ad Spend and Awareness / Engagement, with a strong focus on conversion metrics to drive increased campaign ROI.
• Experience working with campaign budgets, departmental / group budgets, and working with Financial / Accounting teams.
• Strong attention to detail in overseeing complex projects and time-sensitive deliverables.

WHAT YOU'LL LOVE ABOUT US :

• RRSP / 401(k) Matching
• Comprehensive Health Plans
• Flexible Paid Time Off
• Travel Experience Credit
• Annual Wellness Credit
• Team Events and Monthly Lunches
• Home Office / Commuter Credit
• Work From Anywhere Program
• Parental Leave Top Up
• Adventure Pass

OUR PROCESS :

Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law.

Upon request, we will provide accommodation for applicants with disabilities.

We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally.

All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process :

• Recruiter Phone Interview
• Hiring Manager Interview
• Take-home Assessment or remote coding exercise (if applicable)
• Team Interview

All candidates will be provided with feedback regardless if they pass or didn't pass any of our interview stages. All your information will be kept confidential.

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm source IND&job 100813