Adobe Analytics Specialist

TV2 is seeking a talented Adobe Analytics Specialist to join our team. As an Adobe Analytics Specialist, you will play a crucial role in leveraging data to drive business insights, optimize digital marketing campaigns, and enhance user experiences across our digital platforms.

You will be responsible for managing the end-to-end Adobe Analytics process, including data collection, analysis, reporting, and optimization.

• Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems
• Experience with all the aspects of Analytics lifecycle including design, implement and maintain digital analytics solutions and products
• Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation.
• Build dashboards and reports to enable various functional teams to make better, more informed decisions and be able to evaluate their performance.
• Mandatory Skills Web development including JavaScript, jQuery
• Strong understanding of JavaScript & Node.js & DOM manipulation, web markup, including HTML5 and CSS3
• Expertise with tag management tools (DTM, Adobe Launch)
• Make sure the tags are consistent on all properties
• Manage Cost / server calls usage (minimize Adobe annual cost)
• Help users with Admin tasks (new variables implementation, Launch new properties set-up, etc).
• Validation / testing of tagging (will not validate everything since project teams do) - sanity check of tagging
• Deep understanding of Adobe Mobile Services best practices for measurement plans and tagging in Mobile Apps.
• Strong understanding of JSON structures and best practices.
• Strong understanding of Native Mobile development standards
• Experience with digital analytics QA tools such as Charles, Omnibug, Fiddler.
• Knowledge of digital analytics industry trends : tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.

Requirements

• University degree in Computer science or IT, or equivalent work experience.
• Adobe Analytics implementation Expert, possessing one of the Adobe Implementation Certificates.
• Experience with Adobe Analytics Tag Manager (Adobe Launch / DTM)
• Knowledge of Adobe Analytics variables and their setup
• 5 years of experience of Adobe Analytics Requirements Gathering
• 5 years of experience of Producing Implementation Guides
• 5 years of experience of Adobe Analytics QA and debugging
• Knowledge of JavaScript, HTML and CSS
• Ability to create dashboards in Workspace (w / segments and calculated metrics)
• Knowledge of Adobe Analytics Admin Console (rights for different products, product profiles and user profiles)
• Strong analytical, judgment and conceptual ability is critical.
• Excellent communication skills and ability to interact with all levels of end users and technical resources.
• Data and details oriented.
• Autonomous and proactive.
• Ability to provide ongoing insights on issues and initiatives.
• 5+ years’ experience building dashboards and custom reports to derive business insights from raw data
• 5+ years’ experience implementing tracking solutions in Adobe Analytics or Google Analytics
• Solid understanding of HTML / JavaScript and Tag Management tools such as Adobe DTM (Bonus if you’ve coded before)
• Knowledge of common web and mobile analytics best practices

Benefits

• Type of job : Temporary Contractor 1 year
• Date candidate required : Immediate
• Location : Toronto, ON
• Work hours are Monday - Friday, normal 37.5 hour week
1 day ago