Marketing Account Manager, Venues Open Collapsible Content

Reporting to the Director, Marketing Accounts, Venues & CIA, the Marketing Account Manager, Edmonton Convention Centre will lead the development and execution of strategic marketing initiatives that strengthen the venue's brand, support business growth and drive revenue. Working collaboratively with the Edmonton Convention Centre's sales and operational teams and Explore Edmonton's Global Marketing team, this role will develop and deliver integrated B2B and B2C marketing strategies that attract events, increase sales conversions, enhance client experiences and drive audience engagement.

As the successful candidate, you will:

• Develop and implement annual marketing plans and strategies aligned with Edmonton Convention Centre's business objectives, sales priorities and revenue goals.
• Collaborate with sales and operational teams to develop B2B and B2C marketing campaigns that generate leads, increase event bookings, drive ticket sales and enhance the client experience.
• Lead the planning and execution of integrated marketing campaigns and projects, including digital advertising, website development, branding, video production and promotional initiatives.
• Act as a key marketing partner to venue leadership, clients, tenants and event producers, translating business needs into effective marketing strategies and initiatives.
• Oversee the Edmonton Convention Centre's brand presence across digital platforms, marketing materials and promotional channels, ensuring consistency and alignment with brand standards.
• Collaborate with internal marketing specialists and external agencies to deliver creative, effective and timely marketing solutions.
• Establish and monitor marketing goals, key performance indicators (KPIs) and campaign performance metrics, using data and insights to evaluate results and identify opportunities for improvement.
• Develop and maintain relationships with industry partners and stakeholders to strengthen brand awareness and support business development opportunities.
• Manage marketing project budgets, monitor expenditures and contribute to financial forecasting and reporting.

What you'll bring:

• Post-secondary education in Marketing, Business, Communications or a related field.
• A minimum of 5 to 7 years of progressive experience in marketing, communications or a related discipline is preferred.
• Demonstrated experience developing and executing B2B and B2C marketing strategies, including digital marketing, lead generation and integrated campaigns.
• Strong understanding of brand management, digital advertising, social media, content development and traditional marketing channels.
• Experience with marketing platforms and tools, including Google Analytics, Google Ads, Meta Ads Manager, email marketing platforms, website content management systems and CRM software.
• Strong project management and organizational skills, with the ability to manage multiple priorities, meet deadlines and adapt to evolving business needs.
• Excellent interpersonal and communication skills, with the ability to build trusted relationships and collaborate effectively with internal and external stakeholders.
• Strong analytical skills and the ability to interpret marketing performance data, assess opportunities and make informed recommendations.
• Demonstrated ability to translate business objectives into actionable marketing strategies that deliver measurable results.
• Experience managing budgets, tracking expenditures and supporting financial forecasting.
• Strong writing, editing and attention-to-detail skills.
• A collaborative, solutions-focused approach, with the ability to work independently and contribute effectively within a cross-functional team.
• Previous experience in the events, hospitality, tourism or venue management industries is considered an asset.

Why Join Explore Edmonton

At Explore Edmonton, our work helps create exceptional experiences for visitors while enriching the quality of life for residents and contributing to the city's economic prosperity. Guided by our values and driven by collaboration, every role plays a part in shaping Edmonton's visitor economy.

We provide:

• Flexible benefits including health, dental, vision care
• Health Care Spending Account
• Mental Health-On-Demand with access to certified experts for $100/session
• EDI Flex Days to celebrate what is important to you outside of standard statutory holidays
• National Day for Truth and Reconciliation as a statutory holiday
• RRSP matching program
• Paid Vacation, sick days, personal days
• Recognition and annual salary review programs
• Regular company-wide engagement opportunities
• Educational assistance for employees who wish to pursue job-performance enhancing education
• Employee perks and discounts, including (but not limited to) discounted City of Edmonton transit passes, preferred rates at City of Edmonton recreation centres and gyms, discounted tickets for select events, Perkopolis, and more.

Working at Explore Edmonton

We offer a flexible and collaborative work environment where you’ll have the opportunity to make a meaningful impact on Edmonton and its visitor economy. This role may include in-person event attendance with occasional evening and weekend hours.