A fast-growing performance marketing agency is looking for a Creative Strategist who can turn insights into ad concepts that actually convert. You’ll lead creative testing and direction across multiple eCommerce accounts, helping brands scale through sharp strategy, structured experimentation, and content that performs as good as it looks.
This is a fully remote, full-time position for candidates located in the U.S. or Canada, ideal for someone who loves blending creative instincts with performance thinking. You’ll work closely with creators, editors, designers, and account managers to develop, test, and scale winning ads across Meta, TikTok, and other paid social channels.
If you’re the kind of person who loves digging into performance, spotting patterns, and translating them into clear creative direction - this role is for you.
You’ll own the full creative strategy loop: hypothesis → test → learn → scale.
Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms
Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners
Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA
Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities
Partner with Account Managers to connect creative insights to campaign KPIs and client reporting
Maintain a high creative bar while ensuring consistent weekly output
Keep production moving fast without sacrificing clarity or quality
You’re a creative thinker who can also speak fluent performance.
1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce)
Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.)
A strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta
Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling
Comfortable working with UGC creators, editors, and designers—and giving clear feedback
Analytical mindset: you can turn performance data into specific creative next steps
Excellent communication, organization, and time-management skills
Not required, but nice to have.
Experience running or supporting creative testing frameworks
Background in agencies or multi-brand environments
Familiarity with eCommerce customer psychology and funnel thinking
Comfort presenting creative learnings to internal or client-facing teams
💵 Competitive compensation based on experience
🌍 100% remote team + async-friendly workflow
📈 Direct impact on the growth of exciting eCommerce brands
🎓 $500 quarterly education stipend for courses, workshops, or coaching
🚀 High ownership, fast growth, and a team that values smart experiments and clear communication
✅ You love creative that performs—not just creative that looks cool
✅ You’re naturally curious about why certain ads win
✅ You move fast, test smarter, and learn on loop
✅ You enjoy collaborating with creators and giving clear creative direction
✅ You want to grow in a role where your thinking directly drives results
Send your resume + portfolio with your best paid social creatives (UGC-style ads strongly encouraged!), along with a couple of notes on the results you drove.
🗓 Deadline to apply: December 24th, 2025
Creative Strategist (Paid Ads) | U.S. DTC Performance Marketing Agency • Calgary, Alberta, Canada
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