Senior Marketing Automation Manager

Company : Peninsula Employment Services Limited

Job Title : Senior Marketing Automation Manager

Location : Toronto, ON

Working Days : Monday to Friday

Salary : $80,000 - $90,000 DOE

This is an on-site position

About Us

Peninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula brAInbox AI.

We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador;

with foreseeable plans of branching out to all provinces in Canada! Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada.

We employ over 3,000 people globally! Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies.

Job Purpose

We are currently seeking to appoint a Senior Marketing Automation Manager to join a growing and fast-paced marketing team, working in vibrant offices in Toronto Downtown.

With fantastic office perks, we're the perfect place for high achievers to grow and thrive.

We're looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed.

They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

The Role

Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.

Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.

Implement A / B testing campaigns to identify the best performing setups.

Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.

Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo.

Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.

Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo's analytics suite to report on the effectiveness of our marketing campaigns.

Help implement new product features to enhance Marketo's functionality.

Working collaboratively with other departments to ensure automated campaigns achieve company goals.

Mandatory Skills

• Experience with Marketing Automation software (preferably Marketo)
• Strong email marketing and campaign experience
• Strong communication skills
• Analytical and detail orientated
• Excellent time management, and ability to meet deadlines

Desirable Skills

• Experience in a B2B marketing role
• Experience with CRM software (Salesforce)

Why Work for Peninsula?

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years' service
2 days ago