Description

Job Posting - Advertising Specialist

This is a hybrid role with a mix of remote and in-office working.

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

Business Overview :

The Advertising Specialist is responsible for the execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, internal departments, content marketing, production, and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. programmatic display / video, paid social, and paid search). The role includes assisting in development of media placement recommendations, post-campaign reporting and in-campaign optimization; as well as budget optimization and reporting within campaigns.

How You'll Make an Impact :

1. Campaign Management, Execution and Strategy

• Collaboration with Advertising, Content, and Digital marketing teams to ensure seamless integration across full communication plan (i.e.paid / owned / earned).
• Be the subject matter expert in one or more paid media channels - social, search, programmatic.
• Help develop detailed, strategic media brief for the agency and internal stakeholders that reflects business and campaign goals across the marketing funnel.
• Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments.
• Leverage internal & external data sources to ensure media plans are based on insight and learning.
• Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met.
• Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns; this includes working closely with Data Analytics and Digital teams.

2. Operational Expertise

3. Campaign Reporting

4. Budget reconciliation and management

What We Are Looking For :

The Expertise You Bring :

Current work authorization for Canada is required for all openings.