Description
Job Posting - Advertising Specialist
This is a hybrid role with a mix of remote and in-office working.
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
Business Overview :
The Advertising Specialist is responsible for the execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, internal departments, content marketing, production, and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. programmatic display / video, paid social, and paid search). The role includes assisting in development of media placement recommendations, post-campaign reporting and in-campaign optimization; as well as budget optimization and reporting within campaigns.
How You'll Make an Impact :
1. Campaign Management, Execution and Strategy
- Collaboration with Advertising, Content, and Digital marketing teams to ensure seamless integration across full communication plan (i.e.paid / owned / earned).
- Be the subject matter expert in one or more paid media channels - social, search, programmatic.
- Help develop detailed, strategic media brief for the agency and internal stakeholders that reflects business and campaign goals across the marketing funnel.
- Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments.
- Leverage internal & external data sources to ensure media plans are based on insight and learning.
- Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met.
- Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns; this includes working closely with Data Analytics and Digital teams.
2. Operational Expertise
Strong understanding of omni-channel media planning, with expertise in digital media buying utilizing AI enabled targeting, and in one or more digital media channels (i.e. paid search, paid social, programmatic display / video, etc.) to maximize digital marketing effectiveness.Work within the Adobe and related marketing tech platforms to optimize digital ad campaigns in real time.Possesses and continuously strives to develop his / her awareness of external trends and market innovations in digital advertising.Data focused : leverage internal & external data sources to ensure media plans are rooted in insight & learning.Develop test & learn media tactics with agency, to promote continued learning and optimizations.Understanding of tagging and ad trafficking systems, codes, and processes.3. Campaign Reporting
Create in-depth analysis of campaign performance including online media, mobile and web analytics that highlight campaign strengths and weaknesses, performance, return on investment, optimization options, ad fatigue, etc.Work with internal and external Marketing and Data Analytics partners to review detailed metrics, then distill analytics into concrete recommendations.Make recommendations to optimize ad spend, ad copy or ad placements, as warranted by research and metrics.4. Budget reconciliation and management
Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing.Work closely with external partners to ensure timely invoicing, monthly reconciliation of billing and payments.Work closely with Manager, Digital Advertising to ensure media budget stays on track.What We Are Looking For :
Thorough understanding of paid digital strategy, mobile and social media channels.Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences.The position requires strong analytical and problem-solving skills.Demonstrate an innovative, collaborative, and proactive mindset.The ability to manage multiple priorities in an ever-changing environment and meet deadlines.Must be very detail oriented and can work well under pressure.Strong Microsoft Office skills. Adobe AdCloud, Adobe Analytics and Audience Manager skills required.Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships.Experience with 3rd party ad serving technology (e.g. DoubleClick).Demonstrate experience building out detailed advertising strategies and tactics, preferably in the financial services sector.The Expertise You Bring :
3+ years’ experience.University Degree in Marketing or Advertising or equivalent experience.Marketing or advertising experience utilizing the following media : paid search, paid social, programmatic and direct display / video, online video (i.e. YouTube), audio (i.e. Spotify, podcasts), TV, digital out-of-home, in-person and digital sponsorships.Strong project management skillsFinancial services experience is a strong asset.Advertising and / or Media Agency experience is a strong asset.Current work authorization for Canada is required for all openings.
