Company Description
Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise.
Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program.
With a strong, active and familial culture, Pub United is the agency's social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Job Description
Publicis is a growth company. Using the alchemy of intelligence, creativity and technology we create an unfair advantage for our clients by delivering brand attraction, desire and transaction.
We're a global, advertising agency with a passion to harness the power of creativity in all its forms. And that's where you come in!
You're an experienced planner whose proven smarts, passion and curiosity have made you committed to helping clients understand and navigate our ever-changing world.
Over the past 6 - 8 years you've worked at an agency honing your skill and craft as a planner. You effectively apply a number of tools and techniques to uncover, articulate, and architect clear and compelling strategies and unexpected brand ideas that carve out a unique and differentiating place for brands in the marketplace.
In addition, across a number of complex clients of scale, you've demonstrated your ability to work with creatives and technologists as a core member of a multi-disciplinary engagement team.
You provide business-relevant perspective on communication challenges. This typically involves developing an understanding of the market and competitive factors, cultural trends and deep consumer understanding.
You identify and prioritize opportunities and can help frame the overarching story of a project, most often in a creative brief / creative development process.
Ultimately, the job of the Strategy Director is to ensure that the team is set up to deliver not only solutions, but also insight that helps clients make decisions about their businesses.
Responsibilities :
- Lead the strategic planning process to arrive at powerful brand ideas.
- Lead the strategic thinking on integrated campaigns
- Create compelling consumer profiles that provide insight into consumer behaviors, attitudes, lifestyle and usage to provide meaningful insights
- Lead Creative Brief writing
- Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process
- Plan and facilitate integrated planning sessions and ideations both internally and / or with external participants
- Conduct in-depth scouting into cultural trends, channel opportunities, competitive activity and distill into actionable implications and recommendations.
- Experience in digital strategy including social strategy
- Build excellent relationships with creatives and agency partners
- Be familiar with widely used and emerging insight tools and media technology, channels and terminology
- Play an active role in building the Strategy practice at Publicis by demonstrating the value planning brings to any project for any client, by bringing forward new approaches and ideas, by participating in regular team training sessions
Qualifications
The Director role is an inspirational leader, connecting the team to Publicis' overall strategic processes to drive powerful brand building and best-in-class creative.
This is a high visibility role, which requires outstanding influential, collaboration and communication skills :
- 6 - 8 years of strategic planning experience with a proven track record of transformational, modern marketing work that has grown clients' business.
- Deep integrated planning experience with emphasis on story telling
- Strong reputation for relationships with creative and account leaders and / or teams; is a creative thinker, passionate about ideas.
- Can design and facilitate large workshop activities to engage the client team in a creative problem-solving process.
- Has expertise in multiple business strategy tools, frameworks and methods.
- Excellent verbal and written communication skills
- You're as passionate about the world outside our walls as you are within them
Additional Information
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.
If you require a specific accommodation please contact Human Resources at redacted or by email at redacted
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