Job description :
We are looking to hire a DIRECTOR OF MARKETING for Canada and USA. HEAVY EQUIPMENT EXPERIENCE IS A MUST!!
The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units.
This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity.
The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns.
Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance.
This position will collaborate closely with various internal customers / departments to ensure cohesive marketing efforts.
This position reports into the Vice President of Marketing and Business Strategy
JOB DESCRIPTION :
Lead, mentor, and develop marketing team, fostering a collaborative and innovative work environment
Review and manage the branding, positioning, and messaging of all business units
Further develop and evolve the brands under the FS Aftermarket organization
Develop and implement marketing strategies and plans for each business unit that align with overall company objectives
Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies
Monitor, analyze, and report key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends
Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment
Deliver marketing plan annually to key stakeholders and senior leaders
Collaborate with internal and external partners on various objectives and projects
Provide impactful analytics and insights into previous marketing projects
Manage project progression, ensuring priorities and timelines are met accordingly
Plan and execute product launches and promotional campaigns
Collaborate with the sales team to develop sales enablement materials and strategies
Oversee public relations efforts and opportunities
Ensure all marketing activities comply with legal and regulatory requirements
Other duties as assigned
This role with have 2 direct reports and 4-5 indirect reports.
Cross border travel will be required 15% travel
Qualifications : QUALIFICATIONS :
QUALIFICATIONS :
- Bachelors degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred
- Valid drivers license with clean drivers abstract
- Must be able to pass a pre-employment background check
- Valid passport, or willingness to obtain one
- 10+ years experience in marketing
- 5+ years experience in a leadership role managing multiple business units or brands
- 5+ years experience creating various forms of marketing including but not limited to; digital, social media, content creation, print, graphic design, direct mail
- Experience managing robust marketing budget
- Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns
- Advanced experience with a variety of digital platforms, including proficiency in, WordPress, Google Analytics and MS Office Suite, including Word, Excel and Powerpoint, CRM platforms, Asana or similar project management platform, Hubspot, Canva and Hootsuite
Qualified and interested individuals are encouraged to apply
ONLY QUALIFIED CANDIDATES WILL BE CONTACTED
Why is This a Great Opportunity :
Why this is a great opportunity :
Talented, dedicated and passionate team to work with
Exceptional best-in-class products and service offerings for our customers
Market-competitive compensation package with annual increase opportunities
Robust Group Benefits that are 100% paid for by the Company inclusive of Health, Dental, Life, Disability and Travel coverage
Paid Personal Days
Charitable Giving Program
Educational Scholarship Program
Tuition Reimbursement
Employee & Family Assistance Program (EAP)
Employer Matching Retirement Savings Plan
Federally recognized as a certified Employment Equity organization
Member of multiple provincial safety programs and COR certified
Our Core People Values : Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition
Director of Global Security Operations
With over 65 retail locations worldwide, expansive manufacturing facilities in Canada and Europe, and corporate offices across the globe, the Director of Global Security is essential in maintaining the safety and security of our people, assets, and reputation. As the Director of Global Security at C...
Director of Organic & Brand Marketing - Contract position
Director of Brand and Organic Marketing. As a key member of the Marketing Leadership team, this role will be responsible for contributing to Skillshare’s overall marketing strategy and team culture while overseeing direct reports & contractors. Develop - and execute on - brand, campaign, and always-...
Director of Operations/Executive Pastor Rexdale Alliance Church
The Director of Operations/Executive Pastor (DOO/EP) is responsible to support the Lead Pastor in accomplishing the church’s mission by managing the efficient and smooth running of the operations side of the organization. Agreement with the Statement of Faith and regulations of The Alliance Canada. ...
Associate Director, Consultant Relations
The Consultant Relations role is part of the Business Development team and RBC Investor Services (RBCIS) organization. Act as primary entry point of contact for consultants for knowledge, RFI/RFP engagement, market intelligence. Working with RBCIS Business Development and RBCIS Client Success to man...
director of development - financial, communications and other business services
Experience: 3 years to less than 5 years....
Digital Marketing Coordinator
The Unit houses the General Council Office planning function (strategic and operational), reporting and evaluation; a Communications Department of subject matter experts who ensure alignment in key messaging; and a Department of staff dedicated to the church’s overarching priority of Growth, who wor...
Associate Director, Enterprise Model Risk Management
This role offers you the chance to ensure oversight of model risk, ensuring the integrity and efficacy of various quantitative models used in the bank. As appropriate and where independence of oversight is not compromised, offer input on model design or use that would enhance the management of model...
Associate Director, Environmental & Social Risk Analytics
The purpose of this job is to support the advancement of the bank's environmental and social risk data management, analysis and disclosure capabilities and the integration of environmental & social risk data into our risk management framework. As part of the Environmental & Social Risk Analy...
Director of Product (Canada)
The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. You'll be at the he...
Director, Enterprise Strategy & Transformation - Business Process Re-Engineering
The Director, Enterprise Strategy & Transformation - Business Process Re-Engineering will be responsible for developing, prioritizing and managing a robust pipeline of strategic process improvement initiatives. The ideal candidate will lead strategic reviews of segments, lines of business, funct...