Email Marketing Manager
It's fun to work in a company where people truly BELIEVE in what they're doing!
Email Marketing Manager
Reporting to : Director, Performance Marketing
Toronto, Ontario
Harry Rosen Inc. Central Office (77 Bloor St. West)
As Canada’s leading clothing retailer of high-end men’s wear based in Toronto and operating in major centres across Canada, an exciting and challenging opportunity exists in the Marketing Department.
In this role, the successful candidate will be part of the Performance Marketing Team and will be responsible for leading a team to drive Strategy & Channel Performance, as the Email Marketing Manager .
This is an excellent opportunity to gain hands-on experience and exposure in a well-established organization.
We have been specializing in luxury menswear for nearly 70 years and take pride in our status as a leader in the retail industry in Canada, and in our dedication to delivering an exceptional product and outstanding customer experience.
Our Marketing Department is a highly talented team of collaborative and visionary individuals that keep Harry Rosen Inc.
competitive within the retail industry. If you have a strong interest in retail, marketing, and fashion this is an ideal role for you.
The successful candidate will be responsible for the following :
Email Marketing Strategy
- Develop and execute the overall email marketing strategy in support of our overall business objectives
- Provide thought leadership on email best practices and latest developments
- Develop strategies to acquire new emails and reduce churn
- Manage the email marketing calendar to drive business outcomes
Email Campaign Management
- Review and approve all email communications ensuring accuracy, quality and adherence to email best practices
- Continually seek to improve the efficiency of the email campaign process in partnership with other stakeholders including creative, brand, ecommerce, loyalty & data and analytics
- Provide subject matter expertise for both email service providers (SendGrid & Segment)
- Ensure all email programs are compliant with latest regulations
- Manage the email marketing budget, ensuring email sends are within allocated agreements
Performance Analytics
- Set key performance indicators for email channel including revenue and engagement targets
- Share key insights and opportunities based off learnings from past email campaigns to inform future strategies
SMS Marketing
- Develop a comprehensive SMS marketing strategy in support of key cross-functional initiatives
- Lead the onboarding and implementation of SMS marketing becoming a subject matter expert
Customer Lifecycle Journey
- Identify customer segments and areas of opportunity that can be supported through automated communications
- Develop customer journeys to support the customer lifecycle
- Manage projects and vendors that can help drive continuous improvement within email and SMS marketing
Other duties and Projects as assigned
The successful candidate will bring the following skills :
- Degree / Diploma in Marketing, Communications, Business or other relevant field
- 5+ years of related experience - specifically in Email Marketing
- Experience in leading strategy, team and email projects
- Basic understanding of HTML / CSS for email creation is considered an asset
- Past experience in retail or fashion is also preferred
- Proficiency with email marketing platforms
- Strong attention to detail
- Excellent written and verbal communication skills
- Analytically inclined; ability to synthesize and effectively communicate client data
- Excellent organizational and time management skills
- Proven ability to work in a team and across functions
- Technically proficient using MS Office, including using formulas and pivot tables in Excel
What are the perks of the job?
- Competitive pay program
- Opportunities to additionally earn yearly bonus plan
- Best in industry discounts and special purchase opportunities
- A comprehensive flexible benefits package
- Pension and Group RRSP Programs that grow with you
- A modern, digitally advanced workplace
- A leader committed to supporting the achievement of your personal career goals
- A culture that is rich and diverse fostered through an internal Diversity Equity and Inclusion Council
- An employer that values internal growth and promotion and is committed to succession planning for your future
We thank you for your interest in this opportunity.
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