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Email Marketing Campaign ManagerCB Canada • Toronto, Ontario, Canada
Email Marketing Campaign Manager

Email Marketing Campaign Manager

CB Canada • Toronto, Ontario, Canada
30+ days ago
Salary
CA$20.00–CA$25.00 hourly
Job type
  • Full-time
Job description

Email Marketing Campaign Manager

On behalf of our client in the Banking Sector, PROCOM is looking for an Email Marketing Campaign Manager.

Email Marketing Campaign Manager – Job Description

  • Coordination of the end-to-end campaign production process ensuring that deadlines are met and email/adserve messages are deployed to market error-free

  • Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast-paced environment

  • Be a subject matter expert on channel best practices including optimization tactics and expert knowledge of CASL & CAN-SPAM regulations

  • Reporting and analysis/evaluation of email campaign results through

  • Google Analytics

  • Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply/roll out new technologies as they, emerge

Email Marketing Campaign Manager – Mandatory Skills

  • 3+ years of managing email marketing experience, preferably in the financial or retail industry

  • Salesforce Marketing Cloud Email Marketing Specialist certification is preferred

  • 2+ years’ experience using Salesforce Marketing Cloud, developing both simple and complex journeys via Journey Builder

  • Other mass email tools like Adobe Campaign, Marketo, Campaign Monitor, HubSpot

  • Excellent knowledge of email campaign performance metrics

  • Knowledge of email privacy laws, CASL (Anti-Spam Legislation) and CAN-SPAM is required

  • Exceptional attention to detail, and ability to prioritize while under pressure

  • English should be fluent

  • Strong communication and presentation skills (written and verbal)

  • TIME ALLOCATION

  • 50% Email/Adserve Campaign Management

  • 20% Project Management

  • 15% Quality Assurance/Testing

  • 15% Channel Consulting/Meeting

Email Marketing Campaign Manager - Nice to Have Skills

  • Bilingual English/French an asset

Email Marketing Campaign Manager - Assignment Start Date

ASAP – 12 months to start

Email Marketing Campaign Manager - Assignment Location

Toronto, ON – Work Hybrid

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Email Marketing Campaign Manager • Toronto, Ontario, Canada

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