Email Marketing Campaign Manager

Email Marketing Campaign Manager

On behalf of our client in the Banking Sector, PROCOM is looking for an Email Marketing Campaign Manager.

Email Marketing Campaign Manager – Job Description

Coordination of the end-to-end campaign production process ensuring that deadlines are met and email / adserve messages are deployed to market error-free

Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast-paced environment

Be a subject matter expert on channel best practices including optimization tactics and expert knowledge of CASL & CAN-SPAM regulations

Reporting and analysis / evaluation of email campaign results through

Google Analytics

Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply / roll out new technologies as they, emerge

Email Marketing Campaign Manager – Mandatory Skills

3+ years of managing email marketing experience, preferably in the financial or retail industry

Salesforce Marketing Cloud Email Marketing Specialist certification is preferred

2+ years’ experience using Salesforce Marketing Cloud, developing both simple and complex journeys via Journey Builder

Other mass email tools like Adobe Campaign, Marketo, Campaign Monitor, HubSpot

Excellent knowledge of email campaign performance metrics

Knowledge of email privacy laws, CASL (Anti-Spam Legislation) and CAN-SPAM is required

Exceptional attention to detail, and ability to prioritize while under pressure

English should be fluent

Strong communication and presentation skills (written and verbal)

TIME ALLOCATION

50% Email / Adserve Campaign Management

20% Project Management

15% Quality Assurance / Testing

15% Channel Consulting / Meeting

Email Marketing Campaign Manager - Nice to Have Skills

Bilingual English / French an asset

Email Marketing Campaign Manager - Assignment Start Date

ASAP – 12 months to start

Email Marketing Campaign Manager - Assignment Location

Toronto, ON – Work Hybrid