Job Description
Job Description
Key Responsibilities :
Data & Analytics :
- Leverage tools such as AHREFS, Google Analytics (GA4), and Google Search Console to track performance and uncover actionable insights.
- Monitor KPIs, interpret search data trends, and provide reporting that guides SEO strategies.
- Evaluate effectiveness through data analysis, identifying areas for refinement.
Tools & Technical SEO :
- Perform technical audits to identify and resolve issues related to crawling, indexing, and site architecture.
- Implement structured data (schema markup) to enhance search engine visibility and rich results.
- Demonstrate competency in understanding and resolving technical SEO elements (robots, sitemaps, canonicals)
On-Page SEO :
- Support content optimization efforts through keyword research and on-page recommendations.
- Partner with content teams to align topics with search demand and user intent.
Qualifications :
- 3-5 years of SEO experience , with a strong emphasis on analytics, tools, and technical optimization.
- Proficient with SEO tools like AHREFS, Screaming Frog, SEMrush, or similar platforms.
- Strong understanding of GA4 and other analytics platforms for performance tracking and reporting.
- Experience with technical SEO, including crawl optimization, schema markup, and canonicalization.
- Ability to interpret complex data and translate it into actionable recommendations.
- Experience working with cross-functional teams, including developers and content creators.
- Knowledge of the finance industry or certification prep markets is a plus.
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