Trade Marketing Specialist (Bilingual - Mandarin)

We are seeking a highly skilled Trade Marketing Specialist with a strong background in retail, distribution and Fast-Moving Consumer Goods (FMCG).

The ideal candidate will have a proven track record in analyzing market trends, consumer behavior, and developing data-driven marketing strategies.

This role requires expertise in identifying growth opportunities, optimizing distribution channels, and enhancing brand positioning in competitive Retail locations / FMCG markets.

Key Responsibilities :

• Analyze market trends, competitor activity, and consumer behavior to provide actionable insights for marketing and sales teams.
• Evaluate, optimize and implement distribution strategies across various channels, ensuring product availability and brand visibility.
• Develop, track, and report on key marketing performance indicators (KPIs) such as sales growth, shelf market share, and ROI on marketing initiatives.
• Conduct pricing analysis and make recommendations to maximize profitability while maintaining competitive positioning.
• Collaborate with cross-functional teams, including sales, product development, and supply chain, to align marketing strategies with business objectives.
• Monitor industry developments and identify emerging opportunities in the FMCG sector to stay ahead of market trends.
• Utilize advanced analytical tools and techniques to forecast market demand, segment audiences, and personalize marketing efforts.
• Lead consumer research initiatives to better understand customer preferences, pain points, and opportunities for product innovation.
• Oversee the development of packaging and point-of-sale materials, collaborating closely with design and sales teams. Provide guidance on the placement of design elements and copy to ensure effective presentation.
• Gain a thorough understanding of marketing regulations, including packaging requirements, to ensure compliance and support the creation of materials that align with industry standards.
• Lead and manage a team of field representatives, developing strategies and initiatives to drive business growth and enhance retailer satisfaction through effective trade visits and engagement.

Qualifications :

• Bachelor’s degree in Marketing, Business Analytics, Economics, or a related field.
• 3+ years of experience in marketing analytics, specifically in the FMCG and distribution sectors.
• Strong analytical skills with proficiency in tools such as Google Analytics, Excel, SQL, and CRM systems.
• Demonstrated experience in interpreting complex data sets and translating insights into actionable marketing strategies.
• Solid understanding of FMCG industry dynamics, including supply chain management and distribution networks.
• Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong problem-solving skills and a proactive approach to identifying and addressing business challenges.
• Must have a positive, solutions-oriented attitude, able to consistently generate new ideas and adapt to feedback constructively.
• Demonstrates resilience and creativity in developing practical and effective marketing strategies.

Benefits :

• Competitive salary and performance-based bonus based on results.
• Health, dental, and vision insurance.
• Opportunities for professional growth.
7 hours ago