Marketing specialist Jobs in Markham, ON

Who We Are :

At OPENLANE we make wholesale easy so our customers can be more successful.

We’re a technology company building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles.

We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.

And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.

Our Values :

Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate.

Relentless Curiosity. We seek to understand and improve our customers’ experience.

Smart Risk-Taking. We transform risk into progress through data, experience, and intuition.

Fearless Ownership. We deliver what we promise and learn along the way.

Our Marketing Specialist plays a critical role on the marketing team responsible for product launch and promotional programs for OPENLANE's digital e-commerce platforms and vehicle logistic centers (automotive auctions) throughout North America. You’ll lead day-to-day marketing support for sale events, promotions, new business acquisition, and development of sales enablement materials - including digital assets, e-mail marketing, point-of-sale materials, and branded items. Additionally, you’ll help support and develop go-to-market plans for OPENLANE’s key digital products and services. Experience and interest in tracking KPIs, creative collaboration using Asana and familiarity with Salesforce a plus.

Responsibilities & Duties :

Strategize with sales, operations, and product teams to identify, initiate and execute promotions, sale events and product marketing campaigns.

Research and monitor the competitive landscape to gain an understanding of our business challenges. Then partner with key stakeholders to create and implement marketing strategies to address these challenges.

Assist sales in the development of presentations / proposals to gain new or increased business for OPENLANE and / or sister companies. Create promotional strategies for key clients and support management / sales teams in the successful presentation thereof.

Conceptualize and initiate creative projects. Provide direction to marketing resources to produce and implement the following for campaigns, including :

Advertisements in publications

E-mail campaigns

Web banners

Signage

Creative

Public relations

Printed materials

Promotional items

Coordinate and provide direction to primary point(s) of contact at OPENLANE locations to ensure that all marketing campaigns are properly delivered and executed.

Interact regularly with customers, buyers, and sellers, to better understand their needs and advocate development of integrated business strategies that build stronger customer loyalty.

Prepare and present regular marketing update to management, outlining new or upcoming programs and communicate tactics that will be executed.

Ensure that OPENLANE's brand and corporate identity system are incorporated into all marketing initiatives developed and / or executed at OPENLANE locations.

Assist with other marketing projects as assigned, including but not limited to : competitive research, strategic planning, project management and event marketing.

Practice and always promote teamwork. Provide back-up to other team members as needed. Set a good example of attitude and performance. Communicate regularly about current marketing initiatives and initiate information-sharing to benefit all company locations.

Educational Requirements & Qualifications :

Bachelor’s Degree or equivalent experience required. Two (2) to four (4) years in advertising or marketing experience preferred. Must be qualified to operate a motor vehicle and possess a valid driver’s license.

Ability to analyze research data, apply to business challenges, develop and successfully implement objective-driven action plans towards meeting KPIs.

Excellent written and oral communication skills;

Excellent leadership and management skills;

Excellent interpersonal and relationship-building skills;

Outstanding judgment;

Ability to represent the company in a professional and positive manner;

Project planning and multi-tasking skills;

Creative thinker and planner;

Ability to work independently and with minimal supervision while maintaining a high level of quality work and output;

Proficiency in using the Microsoft Office Suite of software and digital marketing tools; and

Some travel may be required.

What We Offer : Competitive pay

Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)

Immediately vested 401K (US) or RRSP (Canada) with company match

Paid Vacation, Personal, and Sick Time

Paid maternity and paternity leave (US)

Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)

Robust Employee Assistance Program

Employer paid Leap into Service Day to volunteer

Tuition Reimbursement for eligible programs

Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization

Company culture of internal promotions, diverse career paths, and meaningful advancement

Sound like a match? Apply Now - We can't wait to hear from you!