Director of Data Science

Position :

Director, Data Science

About Omnicom Media Group Canada

As a leading global media network, with data at the core, Omnicom Media Group (OMG) creates end-to-end solutions for clients, anywhere, swiftly and efficiently.

OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. OMG is compromised of the full-service media networks OMD, PHD, XLR8 (aka Touché) and Hearts & Science;

as well as Annalect (OMG’s data and analytics division) and a number of specialty media communications companies. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media platform.

OMG Canada’s Capabilities group brings together a team of experts in marketing and advertising technology, digital platforms and marketplaces, data solutions and marketing science, and content and influencer marketing, to support the four brand agencies of OMG Canada.

This team of specialist supports new business growth, product development and digital operational excellence including programmatic media buying for all digital channels, audience segmentation and measurement, and media insights derived from rigorous statistical analysis.

Position and Responsibilities

This role is responsible for leading data science team talent and unified measurement solutions, including media mix modeling (MMM).

You will lead client engagements for Unified Measurement (Agile MMM + MTA), Agile MMM and traditional MMM, and data-driven attribution solutions in Walled Gardens data clean rooms (Google Ads Data Hub (ADH), Amazon Marketing Cloud (AMC)).

As a member of OMG Capabilities group, you’ll work with agency partners and strategists to create data-driven solutions that shape the strategic direction of your client’s marketing investment.

You will also collaborate with other data scientists, globally, to build custom models to optimize media investment and performance.

Core Responsibilities

• Develop, manage & implement econometric models (such as Agile MMM) for all OMG clients in Canada
• Optimize existing MMM solutions into holistic, future-proof unified measurement & Agile MMM solutions : integrate real-time data signals and cross-validate with data-driven attribution models and formal incrementality tests
• Advise on optimal media investment plans (quarterly or monthly refreshes)
• Proactively recommend MMM and other data-driven measurement solutions to clients and internal OMG teams (based upon business requirements)

Adjacent Responsibilities

• Evaluate and customize open-source MMM models from Google, Amazon, Meta based upon business requirements and client suitability (able to score / rank advertisers by model suitability and business ROI)
• Serve as subject matter expert for data modeling solutions
• Deliver projects employing marketing analytics and data science approaches to help clients better understand their customers and to inform media strategies that improve engagement and business ROI
• Lead the agency marketing science teams in the data sourcing and development of key data science capabilities

You must be able to work independently and as part of the OMG Capabilities team to coordinate efforts, collaborate, and build strong relationships with internal stakeholders and clients.

Key Skills and Experience

• Bachelor's degree in Statistics, Computer Science, Engineering, or Mathematics, related quantitative discipline, or equivalent practical experience
• 5+ years’ experience in delivering end-to-end analytics projects
• 3+ years’ experience in developing and executing media performance measurement strategies, inclusive of brand and performance / demand marketing
• Hands-on expertise in Python / R, especially with data preparation, transformation, modeling packages and machine learning algorithms;

SQL proficiency preferred

• Strong familiarity with the adtech and martech landscape, programmatic advertising, tagging / tracking methodologies and outputs from Google Marketing Platform (GMP), Amazon Ads, The Trade Desk DSP and Facebook Business Manager
• Experience conducting analyses in Google Ads Data Hub (ADH) and / or Amazon Marketing Cloud (AMC) data clean rooms
• Experience in collaboratively ideating and building modeling solutions that aid with model transparency, visualization of optimization effects and performance measurement
• Aware of Meta Robyn and / or Google Meridian open source MMM models (strengths, limitations, selection criteria)
• Familiar with digital identifiers (e.g. LiveRamp, Experian / Tapad, Lotame, The Trade Desk) and with identity resolution
• Strong business communication skills. Ability to communicate the implications and recommendations of complex analyses in clean, concise, language for mid- to senior-level client management
• Skilled at presenting and defending findings to client-side data science teams
• Comfortable interacting with client and programmatic teams (agency and external) to plan & execute optimization strategies - based on model outputs - as well as testing & measurement plans and media performance
• Proactive in documenting and sharing knowledge via OMG repositories and with global colleagues

This position reports directly to the Senior Director, Head of Data Science on the Capabilities team. The successful candidate will have the opportunity to collaborate across the Capabilities team, with colleagues in investment, platforms and activation, ad operations, data science, engineering and commerce.

Please email [email protected]

COMMITMENT TO IDEA

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA).

This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity.

It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA).

Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés.

Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.

te.s les intervenant.e.s sont façonnées.