Site Merchandising Specialist, Digital Experience

We are looking for a highly motivated and results-driven Site Merchandising Specialist to support our client's Digital Experience team.

In this role, you will lead the planning and execution of key site experiences, including seasonal events, new programs, and corporate initiatives for the company's website.

You will work closely with cross-functional teams including Merchandising, Marketing, and Technology to ensure that our site experiences are optimized to drive customer satisfaction, conversion, and long-term loyalty.

Advantages

• Manage and optimize a variety of digital experiences, including seasonal events, new programs, and corporate initiatives, providing exposure to multiple aspects of eCommerce and digital merchandising.
• Leverage web analytics, customer research, and A / B testing to directly influence and improve site performance, ensuring your work has a measurable impact on key business metrics like site conversion and customer satisfaction.
• Work closely with teams across Merchandising, Marketing, and Technology, offering the opportunity to gain broad exposure to different areas of the business and build strong relationships across functions.
• Gain experience in a dynamic, fast-paced environment where you'll be constantly challenged to innovate and improve site experiences while learning best practices in digital and mobile experiences.
• Own projects end-to-end, from strategy to deployment, allowing you to take initiative, manage your priorities, and make a direct impact on the digital experience, customer loyalty, and overall business success.

Responsibilities

• Analyze web analytics, customer research, and vendor reports to develop and continually improve site experiences that enhance customer satisfaction and support business objectives.
• Optimize digital touchpoints for seasonal events, new programs, and corporate initiatives to drive engagement and improve navigational metrics, site conversion, and customer loyalty.
• Partner with merchandising, marketing, and technology teams to ensure alignment with project goals, messaging, and timelines.
• Collaborate with Technology teams to implement automation and personalized, data-driven site experiences that foster long-term customer loyalty.
• Lead the execution of site initiatives from strategy to deployment, ensuring that all aspects of each project meet established goals and deadlines.
• Brief delivery teams on required elements, timelines, and expectations for successful program implementation.
• Utilize A / B testing and other optimization techniques to gather insights and make informed, data-driven decisions that improve the overall user experience on the site.
• Research and document best practices for digital and mobile experiences across key touchpoints to ensure continuous improvement in site usability and functionality.
• Provide deployment support as needed to ensure timely and successful delivery of site updates, with a focus on maintaining high quality and accuracy.

Qualifications

• Minimum of 2+ years of relevant experience in digital experience management, web analytics, or eCommerce.
• Strong communication skills with the ability to persuade, present, and influence internal stakeholders at all levels of the organization.
• Ability to manage complex projects, balance priorities, and meet deadlines.
• Experience in leading cross-functional teams and managing large-scale digital projects.
• Familiarity with the deployment process and the ability to troubleshoot and resolve deployment issues as needed.
• Experience with Web Analytics Tools : (e.g., Google Analytics, Looker)

Content Management Systems (CMS, similar to WordPress)

Project Management Tools (e.g., Jira, Trello, Asana)

A / B Testing Tools (e.g., Optimizely, VWO)

Summary

This is an exciting opportunity to shape the digital experience and work with a dynamic, collaborative team. You will be at the forefront of driving key site initiatives that directly impact customer satisfaction and loyalty.

With a blend of strategy, analytics, and hands-on project management, this role offers the chance to make a tangible difference in the user experience across multiple digital touchpoints.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees.

In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary / gender non-conforming;

Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle.

We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.

ca to ensure their ability to fully participate in the interview process.