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Product manager • lillooet bc
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Trade Marketing and Product Development Director
MacDonald Search GroupBritish Columbia, CA- Full-time
- Permanent
Our Vancouver based client has an enviable consumer products brad portfolio and distribution in over 50 countries world wide. With a portfolio of trusted, category-leading brands, they’re committed to delivering fresh thinking, flavour innovation and products that delight consumers and retailers alike. To ensure their position at the forefront of their segment, MacDonald Search Group is seeking a strategic and execution-focused leader to drive an innovation pipeline while bridging the gap between product strategy and in-market activation.
As the Director of Product Innovation & Trade Marketing you will lead the charge on new product development—from whitespace identification through to launch—and ensure retail excellence through powerful trade strategies. You’ll be the connective tissue between R&D, marketing, sales, and retail execution teams, ensuring products not only get developed with purpose, but also win in-market.
Some of what you will do in this role includes :
- Own the full product innovation lifecycle—from idea generation to commercialization.
- Collaborate with Insights, R&D, and Brand teams to identify consumer trends, competitive whitespace, and unmet market needs.
- Lead cross-functional teams through stage-gate processes, ensuring timely, on-budget execution.
- Build business cases, volume forecasts, and ROI projections for new product concepts.
- Act as a champion for innovation in executive meetings and customer presentations.
- Translate product strategy into compelling retail programs, promotions, and merchandising plans.
- Partner with Sales and Category Management to develop retailer-specific launch strategies.
- Create sell-in decks, trade collateral, and in-store materials that drive retailer support.
- Monitor promotional performance and optimize trade spend ROI.
- Align closely with key accounts and field sales teams to ensure flawless retail execution.
You should have the following in your background to apply :
What’s in it for you?
This role is primarily in-office in Burnaby, BC. If this sounds like a role where you could excel, please apply! MacDonald Search Group works with our clients to build high performing teams reflective of the Canadian employment landscape. All applications are considered.