Position Summary
The Communications Specialist and Recruitment Officer, Office of Global Engagement (OGE), supports the development and execution of international marketing, communications, and recruitment initiatives that align with the institution’s internationalization strategy, with a specific focus on international student recruitment objectives. Reporting to the Director, International Education, this role works with a high degree of independence while supporting the advancement of OGE’s global communications and recruitment activities.The position has primary responsibility for coordinating international marketing and recruitment activities and for supporting and maintaining OGE’s internal and external communication strategies as they relate to international student recruitment. The Officer collaborates closely with internal stakeholders and international recruitment partners and contributes to planning, liaison, and relationship-building activities across the College, including OGE, Communications and Public Affairs, Marketing and Future Students, faculty, and other departments, as well as external service providers and Canadian government entities abroad.The role is responsible for maintaining an active and appropriate social media presence, supporting website content, and coordinating the production and distribution of marketing materials and collateral. The position also supports recruitment partner agreements and related activities.This role requires a self-directed professional who exercises sound judgment, works effectively both independently and collaboratively, and contributes positively to a collegial and team-oriented environment. Position Competencies - Job Knowledge
- Judgment
- Teamwork
- Planning & Organization
- Customer Service Excellence
- Communication & Interpersonal Skills Duties & Responsibilities
General - Promote and maintain the image, mission, and professionalism of the College and OGE through effective communication with international applicants, recruitment partners, regional representatives, and other stakeholders.
- Liaise and provide clear, accurate, and timely communication with internal stakeholders (NIC divisions, departments, faculty, staff, and students) and external stakeholders, including prospective applicants, post-secondary institutions, recruitment partners, regional representatives, external organizations, and the general public regarding international programs and educational opportunities.
- Interpret and apply institutional policies and procedures where guidance may be broadly defined or evolving.
- Recommend, analyze, and implement improvements to processes, tools, and practices based on interpretation of operational and recruitment data to enhance effectiveness and outcomes.
- Exercise judgment in organizing work, managing priorities, and meeting operational timelines.
- Contribute to the planning, development, and implementation of OGE operational goals and objectives.
- Provide high-quality, culturally responsive customer service to diverse global stakeholders.
- Manage competing priorities, meet international deadlines, and demonstrate flexibility in supporting OGE initiatives.
- Perform other related duties of similar scope and complexity as assigned.
Marketing, Communications and RecruitmentThe Communications Specialist and Recruitment Officer:
- Coordinates and implements international marketing and recruitment initiatives aligned with institutional enrolment goals.
- Contributes to the development and implementation of international marketing and communication strategies.
- Recommends and utilizes appropriate platforms, tools, vendors, and methodologies within approved resource parameters.
- Monitors and tracks the international marketing budget, including expenditures and reporting.
- Coordinates onboarding, offboarding, and training of recruitment agents and representatives.
- Maintains and updates the OGE website, ensuring accuracy, relevance, and alignment with institutional priorities.
- Coordinates and maintains an active and appropriate social media presence across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, in collaboration with NIC marketing.
- Coordinates the design, production, and distribution of digital and print marketing materials, including viewbooks, program-specific and language-specific materials, banners, and displays.
- Coordinates student engagement initiatives to support recruitment-related social media content and scheduling.
- Assists in the development and implementation of targeted advertising campaigns; monitors performance and provides input on effectiveness and return on investment.
- Monitors and analyzes targeted advertising and recruitment campaign performance using CRM and analytics tools, interpreting multi-source data to assess effectiveness and adjust outreach strategies.
- Researches, writes, edits, and distributes institutional profiles, presentations, and promotional content, ensuring accuracy, currency, and relevance.
- Recommends approaches for print and digital media to promote events, information sessions, and special initiatives.
- Maintains and provides statistical, institutional, and community information resources to support OGE staff and regional representatives.
- Responds to a high volume of recruitment inquiries, ensuring timely, accurate, and informative communication with prospective students.
- Coordinates international and domestic event logistics, including registration, invoicing, and reconciliation.
- Produces and interprets technical and analytical reports based on enrolment, recruitment, and marketing data, identifying trends, anomalies, and performance drivers.
- Evaluates effectiveness of recruitment and marketing strategies and provides recommendations for refinement of communication, targeting, and engagement approaches based on data analysis.
- Participates in domestic and international recruitment activities, including events and travel as required.
Recruitment Partner Relations - Coordinates activities related to recruitment agents, partners, and overseas representatives, including supporting communication and engagement strategies.
- Cultivates and maintains effective working relationships with recruitment channels, including education agents, government organizations, sponsoring organizations, feeder institutions, and articulation partners.
- Provides training, support, and program information to recruitment partners to support accurate representation of the College.
- Participates in recruitment partner engagement activities, including situations where processes may be evolving.
- Maintains accurate recruitment partner data within institutional systems.
- Coordinates recruitment partner agreements, processes, and related documentation.
- Produces reports on recruitment partner applications, agreements, and overall performance.
- Coordinates the global distribution of marketing materials to recruitment partners and representatives.
- Responds to recruitment partner inquiries in a timely, accurate, and professional manner.
- Coordinates recruitment partner-related events, including workshops, familiarization tours, and visits.
Administration of Enrolment and Agent Relations - Contributes to the development of data-informed recruitment and enrolment practices to support a diverse international student population.
- Monitors global political, economic, and market trends impacting international recruitment and shares information with the team.
- Collaborates with International Admissions and Student Services to ensure accurate and consistent communication of program, admissions, and process information.
- Ensures appropriate follow-up on recruitment missions, partner meetings, and related activities.
- Develops and maintains recruitment partner manuals, training materials, and resources.
- Produces statistical and analytical reports on recruitment trends, partner performance, and enrolment outcomes.
- Supports recruitment partner contract renewals and performance evaluation processes.
- Coordinates recruitment partner commission processes, ensuring accuracy and timeliness.
Required Education & Experience 1. Bachelor’s degree in business, communication or related field.2. Demonstrated coursework/experience in communications, intercultural communication/interpersonal communication, international studies/business, and marketing.3. Minimum of three years’ experience related to business communications or digital marketing. Required Knowledge Skills & Abilities
- Exceptional written and verbal communication skills, with strong writing, editing, and content development abilities.
- Demonstrated ability to work independently with minimal supervision, exercising sound judgment, initiative, and problem-solving skills.
- Strong organizational, time management, and project coordination skills, with the ability to manage multiple priorities and deadlines.
- Analytical skills with the ability to interpret data and generate insights to support decision-making.
- Ability to build and maintain effective working relationships with diverse stakeholders across cultures and sectors.
- Knowledge of international student recruitment, enrolment trends, and global education markets.
- Advanced proficiency in MS Office and working knowledge of databases, web content management systems, and social media platforms.
- Ability to interpret, adapt, and apply institutional policies and procedures.
- Demonstrated cultural competence and ability to work effectively in a diverse, global environment.
- Experience with CRM systems, analytics tools, and project management platforms is an asset.
- Ability to work in a language other than English is an asset.
- Ability to work flexible hours, including evenings, weekends, and international travel as required
