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Contract manager • milton on
Brand Manager (Fixed Term Contract)
SodaStreamMississauga, ON, United StatesContract Coordinator
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Innomar StrategiesRemote, ON- Promoted
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High Liner Foods IncorporatedMississauga, ON, United StatesManager, Digital Marketing (12 Month Contract)
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SectraMississauga, ON, United StatesBrand Manager (Fixed Term Contract)
SodaStreamMississauga, ON, United States- Temporary
Description
We are looking for a Brand Manager to join our Marketing team for a fixed term contract covering a maternity leave. You will be responsible for overall responsibility for Sparkling Water Maker & C02 portfolio which includes : 5P management, in store merchandising & Innovation. Serves as a mentor / coach and / or manages and develops Brand Marketing Specialist. As Brand Manager, you are responsible for optimizing our Sparkling water maker & C02 category to ensure the 5 Ps are all effectively working together to attract new SodaStream consumers and increase consumption by existing users.
KEY ACCOUNTABILITIES & RESPONSIBILITIES :
- Collaborating with key stakeholders regarding channel & customer portfolio management, leveraging the portfolio to differentiate or create consistency, as appropriate.
- Build or identify promotional packs & bundles, leading them from development and P&L through to execution.
- Develops product pricing recommendations considering what's best for SodaStream, its customers and consumers owns & manages the price lists for both existing & new customers.
- Innovation : Identifying, planning & executing product launches, taking the lead from HQ and adapting the global portfolio for the Canadian market. Develop a Go-To-Market plan for all new launches for categories.
- SKU rationalization.
- Develops annual category plans & on-going analysis of portfolio.
- As the product expert, develops insight-driven, compelling sales materials for HQ & field sales.
- Review HQ packaging and providing timely and thorough feedback based on local strategies, insights, legal and regulatory requirements.
- Develop materials to explain the SodaStream process to managers & employees with a focus on CO2 exchange, fulfillment, and regulatory compliance.
- Work with the brand team to develop communications for the brand including Advertising.
- Key lead for PR sustainability program for SodaStream Canada.
- You are responsible for ensuring that SodaStream products attract attention and convert to purchase in-store and on-line.
- Gathers & curates insights to inform campaign development that meet shopper / consumer needs. Collaborates with sales on strategies, selling-in of shopper directed campaigns tied to key themes / occasions. Ensure detailed work back to ensure campaigns delivered on schedule & ontime. Evaluates the performance of campaigns against goals & objectives.
- Design or adapt pre-packed displays. Negotiate pricing and identify quantities, collaborating closely with the sales team.
- Develop POP that both educate and lead to conversion at store level & ensuring a link with social & digital programs.
- Collaborate with HQ Trade Marketing team to develop & execute shopper marketing materials that are relevant to the Canadian Market
Develop strong plans for :
Requirements
requirements.
and motivating briefs & experience in overall vendor and agency management.