Content manager Jobs in Markham, ON

Our client is a Low and High Rise Residential Developer. The opportunity for the appropriate candidate is to manage and direct master plan community areas to help deliver the necessary serviced lands to support business plan.

Primary Objective :

The Social Media and Content Manager will lead and oversee all of the social media accounts and blog, acting as the primary voice of the company across social platforms. This role is responsible for developing and executing content strategies that drive brand visibility, community engagement, and social growth. The Social Media and Content Manager will also support event and promotional activations, collaborating with internal and external teams to ensure cohesive messaging across all platforms.

Key Accountabilities

Social Media Strategy & Oversight :

Lead and manage all the social media accounts by developing and implementing strategies that align with business goals, producing new content to foster engagement, and establishing KPIs to measure and drive community growth.

Maintain a cohesive and professional brand voice across social channels, actively engaging with audiences and responding to inquiries and comments.

Content Creation & Blog Management :

Oversee and create all blog and vlog content, collaborating with the Digital Marketing Manager to ensure SEO-optimized posts that enhance organic traffic and lead generation.

Lead content creation by writing and editing copy for the website, email campaigns, and blog posts, ensuring all content aligns with the brand voice and messaging.

Develop engaging video content either internally or by partnering with external agencies, ensuring videos align with brand, community and company goals and enhance audience engagement.

Coordinate with the sales team to support content needs for campaigns and promotions, ensuring alignment with broader marketing strategies and company goals.

Event & Promotional Support :

Support the event and experiential marketing efforts, providing social media coverage and promotion to maximize engagement and brand exposure.

Collaborate with external partners to bring events and activations to life, ensuring all initiatives align with brand and company goals.

Deliver live event coverage when needed, fostering audience engagement and participation across social platforms.

Monitoring & Reporting :

Track, analyze, and report on social media and blog performance metrics, monitoring KPIs such as engagement, reach, and traffic.

Provide clear, easy-to-follow monthly / quarterly reports on social media and blog performance, highlighting key insights and trends.

Offer data-driven insights and recommendations to refine content strategies, enhance engagement, and support brand objectives.

Experience, Education, and Skills :

Education : Post-secondary degree in Marketing, Communications, Journalism, or a related field.

Experience : Minimum 3+ years in social media management, content creation, or a related field,

Skills :

Strong copywriting skills for creating compelling content across websites, emails, and blogs.

Knowledge of social media platforms, analytics tools, and trends, with experience in growing and engaging online communities.

Experience working with SEO principles to optimize blog content and enhance search visibility.

Experience in photography and video editing to support high-quality visual content on social platforms is an asset.

Strong project management skills, particularly in coordinating events or promotional activations.

Analytical mindset for measuring social and blog performance and providing data-backed recommendations.

Excellent communication skills, maintaining a cohesive brand voice across all channels.

Agency experience and homebuilding experience is an asset.