What you’ll do

We are looking for an eCommerce Content Specialist who is passionate about online commerce and has a strong sense of digital strategy. As a content expert, you will play a key role in managing, creating, and optimizing the content on our eCommerce platform. You will work closely with the marketing team, UX / UI designers, graphic designers, and web integrators to define and implement impactful content strategies, ensuring the quality and relevance of the content in both French and English. If you are a proactive, creative individual who wants to contribute to the development of our website, we would be happy to receive your application!

Responsibilities

• Create and coordinate content to be integrated on the eCommerce platform
• Based on marketing priorities, act as an expert to guide the go-to-market strategy on the eCommerce platform
• Write various types of content for eCommerce; ensure the quality of both French and English content
• Coordinate and supervise task creation for the studio and ensure the timely delivery of visuals to the eCommerce team
• Serve as an intermediary between the eCommerce team, the marketing team and the studio
• Guide and ensure the transmission of complete briefs to the graphic designers
• Actively participate in the continuous improvement of the platform and the implementation of best practices
• Manage projects in a structured and organized manner
• Supervise and ensure quality control of content before going live
• Write and optimize brand pages, ensuring they are both persuasive and SEO-optimized
• Collaborate with the marketing team to develop content strategies aimed at increasing conversions and improving the user experience
• Stay informed about new eCommerce trends and copywriting practices to propose innovative ideas

What you bring

Hybrid

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

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