Adjunct faculty Jobs in Markham, ON

Description

The Partner Marketing Specialist role will be accountable for developing and prioritizing new strategic partnerships, marketing strategies and to accelerate penetration rate with existing priority partner segments. They will manage and execute new strategic partner (NSP) marketing programs, driving innovation and campaign delivery through partner channels.

Key Accountabilities Include:

• Conduct analysis of high-potential targeted and develop incremental strategies to accelerate penetration rate growth within these super-growth partner categories.

• Innovate new priority group partner marketing approaches to engage alumni, students, faculty, and staff through alumni partner channels e.g. Data matching.

• Develop and execute a strategic plan in collaboration with priority GI partners to drive sustained AMG penetration rate growth through targeted marketing initiatives.

• Lead the planning, execution, and performance tracking of new partner marketing initiatives (excl existing email campaigns).

• Take a strategic leadership role by partnering with AMG relationship managers, GI Journey (Shop), Marketing, and cross-functional experts to conceptualize, design, and launch high-impact partner marketing campaigns that align with organizational growth objectives.

• Drive AI innovation in affinity partner marketing to enhance campaign effectiveness and audience engagement.

• Support faster test and learn cycles through scenario modeling and early signal detection

• Work with data teams to extract and analyze existing partner and member data to identify high potential segments, lifecycle moments and underperforming penetration points and support creating consumer insights

• Monitoring market trends

• Developing and executing new partner marketing campaigns

• Support creative development

• Support customer test and learns through partner channels

• Overseeing campaign management

• Collaborating with marketing teams/agencies, and measuring and optimizing results to help AMG achieve its growth targets.

Job Requirements

• A university degree in Marketing and 3+ years of relevant experience in marketing strategies strong communication skills

• Strong data/analytical skills

• Knowledge of TD Insurance products is an asset

• B2B experience

• Bilingualism (Eng./Fre.) is an asset

• Strong organizational and time management skills

• Strong interpersonal skills and stakeholder management

Who We Are:As part of TD Bank Group, one of Canada's largest financial institutions, at TD Insurance, we care for Canadian families, making it easy to get the best advice, protection, and support in their moments of need, always.TD Insurance offers a wide range of products, including General Insurance and Life and Health. Everyday, we strive to make every interaction, product and experience remarkably human and refreshingly simple for more than four million customers who count on us.Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!Language Requirement (Quebec only):Sans Objet