Job Description
Role Overview :
The Group Director, Paid Social is a critical agency and client partner role demonstrating leadership, strategic direction, accountability, business acumen and vision for their portfolio of businesses.
The Group Director, Paid Social effectively leverages experience, knowledge, and skills to drive innovative thinking and set challenging team goals and objectives by balancing client, company, and team needs.
Oversight and approval of the development of objectives and strategies, as well as the related ideation to support such goals.
Must ensure that tools and systems are effectively applied to planning and buying activities, with the goal of optimizing deliverables and providing solid rationale to recommendations.
This position will have day-to-day relationships with senior client leaders, and serve as the key Starcom contact for partner agency leads, as well as internal Starcom and industry responsibilities.
In addition, the role acts as the steward and mentor for the full team, ensuring strong team unity and ways of working, optimizing talent utilization and growth among all team members.
Key Responsibility :
- Manage all aspects of the client business providing superior customer service while maximizing business opportunities
- Responsible for meeting business KPI’s and development of business plans
- Lead and manage paid social strategic channel planning activities associated with assigned discipline
- Establish and grow a strong relationship with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges
- Steward relationship with outside agency partners (platforms, creative, PR, promotion, etc.)
- Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
- Manage team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
- Actively incorporate tools into client planning process / lead workshops in Facilitator role
- Understand client compensation structure and implications of plan changes
- Acts as a positive role model through example
- Proactively keep abreast of industry trends and share knowledge with team
- Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member
- Work closely with their direct report to optimize any revenue opportunities within the agency at large
Qualifications
- Minimum 3 years as Associate Director / Director experience
- University or College degree / diploma in Media, Marketing, Business, Project Management or related field
- Direct client service experience
- Demonstrated supervisory, delegation and strong mentorship skills
- Proven track record of client and team success
- Working knowledge of appropriate tools Proficient with Microsoft Office Suite
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