Manager, Pricing and Discount Strategy

JOB DESCRIPTION

We’re hiring a Manager, Pricing and Discount Strategy to own and execute our strategic vision price and discount strategy.

In this role, you will be responsible for optimizing pricing and discount strategies for HelloFresh Core and adjacent brands, with the goal of maximizing profitability while staying competitive.

This position offers a unique opportunity to influence and drive HelloFresh's growth by shaping pricing and discount strategies, conducting tests, and collaborating with cross-functional teams to assess financial impacts and make data-driven decisions.

The insights you provide will be critical in ensuring that we deliver a world-class experience for our customers and will help drive profitable, long-term growth for the business.

You will

• Help execute, actualize, and continuously optimize discount strategy across 7 brands for our NA Cluster
• Maintain a pipeline of discount optimization opportunities, innovative incentive opportunities & desired learnings. Leverage data and own analysis to define strategic pricing and discount opportunities.
• Oversee end-to-end AB testing process : set-up with channel owner, test monitoring, test analysis. Maintain documentation on business impact & message to appropriate stakeholders
• Tell the story behind numbers to effectively communicate the implication of risks & opportunities and their impact on the business
• Collaborate with Growth Marketing, CRM, Product, and Analytics on pricing and discount related initiatives to drive short and long term customer profitability
• Maintain source of truth documentation on live pricing & discounts
• Manage implementation of discounts & extra marketing tools related to pricing & discounting

You have

• Bachelor’s degree required, Master’s degree preferred in marketing, business or STEM-related fields (e.g. mathematics, engineering, computer science, economics, statistics, etc.)
• 4-6 years of professional experience in pricing strategy, consulting, analytics, or a subscription-based business model
• Extensive experience devising and measuring the effectiveness of pricing strategies (including AB testing), with a proven track record from other data-rich business environments
• strong analytical skills and advanced command of Excel, Tableau etc. SQL is a plus
• Analytical experience working with digital business models and collaborating with marketing departments
• Outstanding written and verbal communication skills with a proven ability to lead effective meetings and presentations with senior management
• Prior experience with project management with the ability to lead multiple workstreams
• A business background with a strong understanding of customer experience frameworks
• Experience individually driving projects
• A pragmatic, hands-on mentality to drive towards impact

You’ll get

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor )
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.