Social Media Strategist

ABOUT CATALYST AGENTS

A growing marketing agency located in the heart of Yaletown, Catalyst Agents is a boutique marketing agency striving to deliver world-class integrated marketing campaigns.

Consulting for recognized clients such as Concord Pacific, SkinCeuticals, L’Oreal, Max Mara, and more, Catalyst Agents is a pioneer in the Chinese digital marketing space and handles bi-lingual campaigns in English and Chinese, ensuring the marketing objective and messaging doesn’t get lost in translation.

We are an entrepreneurial, performance-based, hard-working team that takes pride in our work.

ABOUT THE ROLE

If you revel in social media storytelling, we want you to show us what you got. The Chinese Social Media Specialist is someone who can create engaging, performance-based Chinese content on social media, blogs and other digital platforms.

The successful candidate will be creative and resourceful and have the skills to execute ideas. The role will create compelling storytelling visual and written digital content based on data insights, background research, and a thorough understanding of client needs and objectives.

The successful candidate will have a proven track record of understanding how to build and engage a social media community across Chinese social media platforms.

This role will report to the Marketing Specialist and work alongside other Content Creators, Graphic Designers and Project Coordinators.

RESPONSIBILITIES

There are 3 key performance indicators in this role : Content Planning, Content Creation and Community Management.

Content Planning

• Prepare an organized monthly content calendar for each Client account that reflects your understanding of the client's strategy and business objectives.
• Storyboard digital content for short videos and static photo carousel posts based on defined KPIs.
• Analyze performance statistics on a weekly and monthly basis so you can recommend what’s working and what’s not to refine our client content strategies.
• Monthly report with performance indicators and your recommendations for each Client.

Content Creation

Film, edit and publish short video content and photo carousels for digital and social media channels for our owned brands and Client accounts.

Channels include but are not limited to Little Red Book, Douyin, WeChat, and Weibo..

• Copywriting for social media content with style, tone, content and hashtags tailored for each platform.
• Chinese copywriting for other digital and traditional media platforms as needed..
• Sourcing user-generated content online for reposting / sharing. Sourcing, vetting, coordinating with Chinese influencers to create social content.
• Maintaining all client and team assets in an organized manner.
• Plan and create engaging social and digital content to achieve client marketing goals.

Community Management and Engagement

• Setting and achieving community engagement and growth KPIs / metrics for each Client account.
• Driving engagement and followers by proactively interacting with the online community. This includes responding to DMs and comments on the account.
• Monitoring Client social accounts daily and reporting issues to your manager.

QUALIFICATIONS (Here's what we expect from the successful candidate) :

• Relevant post-secondary education with 3+ years of full-time experience (ideally at an agency) performing the 3 responsibilities outlined above.
• Language Skills : Native English fluency is required. Fluency in written and verbal Mandarin Chinese is a must.
• A portfolio of your work creating content for skincare, cosmetics, fashion or other luxury retail sectors is a must.
• A portfolio or link to your sample work where you have applied social media content creation and editing tools, such as Iconosquare, Hootsuite, Later, Linktree, Canva and Capcut.
• Your resume clearly illustrates that you have created engaging content supported by numbers.

To Apply :

Forward a confidential resume and sample work portfolio to [email protected] with the subject line : Chinese Social Media Specialist Application and we will review your resume and for those who are selected, you will receive a fun assignment.